Case Study
ManageMowed
Franchise Marketing Pilot
How SocialMadeSimple generated new customer and franchise development leads for ManageMowed.
4
Locations Participated
90
Days in Pilot
85
Total Leads
ManageMowed is a commercial landscaping company who specializes in giving businesses the curb appeal necessary to attract new customers.
Four locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness, drive new business, and recruit potential franchise owners.
Participating Locations:
Richmond • Oklahoma City • Charlotte • Henrico
Content Posts
90-Day Results
336K+
Impressions
252K+
Reach
165
Posts Published
$1.31
Avg. CPM
Strategy Implementation
We posted 3x per week to each ManageMowed location’s Facebook and Instagram pages. These social media posts focused on increasing brand awareness and franchise development.
• Corporate: Posts highlight the benefits of owning a ManageMowed Franchisee.
• Franchisee: Posts include before and after photos, service offerings, and fun facts, all aimed at business owners.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
Lead Generation Ads
90-Day Results
354K+
Impressions
219K+
Reach
611
Engagements
5
Leads
Strategy Implementation
The first month of the ManageMowed franchisee advertising strategy combined brand awareness (33% budget) and lead generation (66% budget) ads.
In month two of the ManageMowed pilot program brand awareness campaigns were shut off, and 100% of the ad budget was allocated to lead generation campaigns.
Targeting
• Location-Based
• Behaviors & Interests: Small business owners and property/facility managers looking to increase the curb appeal of their business
Messaging
Establish ManageMowed as the premier choice for business landscaping, utilizing 3 different offers: Free site assessment, 50% off first service, Free site assessment + irrigation inspection
Franchise Development Ads
90-Day Results
354K+
Impressions
219K+
Reach
611
Engagements
5
Leads
Strategy Implementation
The first month of the ManageMowed franchisee advertising strategy combined brand awareness (33% budget) and lead generation (66% budget) ads.
In month two of the ManageMowed pilot program brand awareness campaigns were shut off, and 100% of the ad budget was allocated to lead generation campaigns.
Targeting
• Location-Based
• Behaviors & Interests: Small business owners and property/facility managers looking to increase the curb appeal of their business
Messaging
Establish ManageMowed as the premier choice for business landscaping, utilizing 3 different offers: Free site assessment, 50% off first service, Free site assessment + irrigation inspection
Lead Generation Forms
Users submit a form on Facebook & Instagram with their information which is then delivered directly to ManageMowed’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
SocialModo
With SocialMadeSimple’s platform, SocialModo, ManageMowed franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to ManageMowed franchisees for feedback.
Reporting
Each franchisee receives reports via email and their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook and Instagram pages.
Support
ManageMowed’s Client Success Manager is available via phone or email.
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.