Become Our Next Success Story
Professional Development Business Generates An Average of 30 Leads Per Month
E-Course Business Case Study View Full Case Study
The Heritage Institute offers professional development courses in teaching for K-12 educators through workshops, field studies, and online courses.
They were in need of a social marketing program that, above all else, focused on generating high-quality leads in the form of teachers interested in purchasing courses for professional development hour requirements.
Average Cost Per Lead
Average Leads Per Month
Total Reach
Total Impressions
How We Do It
Dedicated Team of Experts
The Heritage Institute’s dedicated Client Success Manager is just one call away! SocialMadeSimple assigned a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the Heritage Institute brand and become an extension of their team.
Paid Social Advertising
SocialMadeSimple’s custom advertising campaigns are built to achieve Heritage Institute’s goals. We create, optimize, and manage Facebook and Instagram ads to meet the desired objectives – generating a consistent flow of qualified leads!
Simplified Reporting
With 24/7 access to the SocialMadeSimple platform, SocialModo, The Heritage Institute views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand.
Paid Social Ads
By blending a data-backed strategy around paid social, reaching the clients’ marketing personas, and producing world class creative, SocialMadeSimple provides The Heritage Institute a social marketing program that drives results.
Lead Generation Ads
The Heritage Institute’s lead generation ads
are shown to targeted audiences on Facebook and Instagram, promoting The Heritage Institute’s various selections of online courses.
New Customer With One Click
The lead generation forms are completely customizable and make it simple for a customer to register for an online course without ever having to leave Facebook or Instagram.
No Website Necessary
Once a form is completed, SocialMadeSimple sends the lead information to The Heritage Institute’s email(s) and CRM in real-time.
Still not convinced?
Chat with our team to learn how you can become our next success story!
SocialModo
With SocialModo, SocialMadeSimple’s proprietary platform, The Heritage Institute has the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!
Detailed Reporting
The Heritage Institute receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.
Connected Social Networks
Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.
Content Weeks In Advance
We send bi-weekly emails to The Heritage Institute for feedback and revisions.
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
More Case Studies
Understanding Meta’s Marketing Objectives for your Franchise Business Goals
One of the most common missteps when creating your Meta Ads plan is deciding on your campaign objective. Every objective is different and is aimed toward achieving specific results. If your objective is not aligned to the results you're seeking, then your campaign is...
Children’s Fitness Franchise Generates 180+ Leads in 90 Days Through Franchise Marketing Pilot Program
Become Our Next Success Story Kidokinetics is a children's fitness franchise offering all-around sports fitness programs for kids of all ages and fitness levels through local camps and classes. They needed a social media marketing strategy that could effectively boost...
Pronto Insurance Franchise Locations Generate 160+ Leads at $11 Through 90-Day Franchise Marketing Pilot Program
Pronto Insurance is an insurance and financial service provider that serves customers in California, Texas, & Florida and specializes in high-risk auto insurance. The franchise needed a social advertising solution that efficiently reached an English and Spanish-speaking audience to increase brand awareness and drive leads in the form of new clients. 5 locations participated in an entirely free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple created bilingual social advertising campaigns designed to drive tangible results in a way that is effective, sustainable, & affordable!