Become Our Next Success Story
Professional Development Business Generates An Average of 30 Leads Per MonthE-Course Business Case Study View Full Case Study
The Heritage Institute offers professional development courses in teaching for K-12 educators through workshops, field studies, and online courses.
They were in need of a social marketing program that, above all else, focused on generating high-quality leads in the form of teachers interested in purchasing courses for professional development hour requirements.
Average Cost Per Lead
Average Leads Per Month
How We Do It
Dedicated Team of Experts
The Heritage Institute’s dedicated Client Success Manager is just one call away! SocialMadeSimple assigned a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the Heritage Institute brand and become an extension of their team.
Paid Social Advertising
SocialMadeSimple’s custom advertising campaigns are built to achieve Heritage Institute’s goals. We create, optimize, and manage Facebook and Instagram ads to meet the desired objectives – generating a consistent flow of qualified leads!
With 24/7 access to the SocialMadeSimple platform, SocialModo, The Heritage Institute views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand.
Paid Social Ads
By blending a data-backed strategy around paid social, reaching the clients’ marketing personas, and producing world class creative, SocialMadeSimple provides The Heritage Institute a social marketing program that drives results.
Lead Generation Ads
The Heritage Institute’s lead generation ads
are shown to targeted audiences on Facebook and Instagram, promoting The Heritage Institute’s various selections of online courses.
New Customer With One Click
The lead generation forms are completely customizable and make it simple for a customer to register for an online course without ever having to leave Facebook or Instagram.
No Website Necessary
Once a form is completed, SocialMadeSimple sends the lead information to The Heritage Institute’s email(s) and CRM in real-time.
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With SocialModo, SocialMadeSimple’s proprietary platform, The Heritage Institute has the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!
The Heritage Institute receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.
Connected Social Networks
Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.
Content Weeks In Advance
We send bi-weekly emails to The Heritage Institute for feedback and revisions.
Become Our Next Success Story
Choose a time to speak with a member of our strategic sales team!
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