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Professional Development Business Generates An Average of 30 Leads Per Month

E-Course Business Case Study
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The Heritage Institute offers professional development courses in teaching for K-12 educators through workshops, field studies, and online courses.


They were in need of a social marketing program that, above all else, focused on generating high-quality leads in the form of teachers interested in purchasing courses for professional development hour requirements.

Average Cost Per Lead

Average Leads Per Month

Total Reach

Total Impressions

How We Do It

Dedicated Team of Experts

The Heritage Institute’s dedicated Client Success Manager is just one call away! SocialMadeSimple assigned a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the Heritage Institute brand and become an extension of their team. 

Paid Social Advertising

SocialMadeSimple’s custom advertising campaigns are built to achieve Heritage Institute’s goals. We create, optimize, and manage Facebook and Instagram ads to meet the desired objectives – generating a consistent flow of qualified leads! 

Simplified Reporting

With 24/7 access to the SocialMadeSimple platform, SocialModoThe Heritage Institute views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand. 

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Paid Social Ads

By blending a data-backed strategy around paid social, reaching the clients’ marketing personas, and producing world class creative, SocialMadeSimple provides The Heritage Institute a social marketing program that drives results.

Lead Generation Ads 

The Heritage Institute’s lead generation ads
are shown to targeted audiences on Facebook and Instagram, promoting The Heritage Institute’s various selections of online courses.


New Customer With One Click

The lead generation forms are completely customizable and make it simple for a customer to register for an online course without ever having to leave Facebook or Instagram.


No Website Necessary

Once a form is completed, SocialMadeSimple sends the lead information to The Heritage Institute’s email(s) and CRM in real-time.

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Still not convinced?

Chat with our team to learn how you can become our next success story!


With SocialModo, SocialMadeSimple’s proprietary platform, The Heritage Institute has the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7! 

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Detailed Reporting

The Heritage Institute receives comprehensive reporting via platform dashboards and emails.


For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Social Networks

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.


Content Weeks In Advance

We send bi-weekly emails to The Heritage Institute for feedback and revisions.

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!

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