Become Our Next Success Story

Multi-Location College Generates 23 Leads Per Month Using Social Media

Higher Education Case Study
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Pillar College is a multi-location private Christian institution that has been driving success with the help of SocialMadeSimple’s social marketing program since 2014.


Being the only accredited evangelical college in the state of New Jersey, Pillar College was in need of a social marketing program that, above all else, focused on increasing brand awareness and generating high-quality leads in the form of applicants.

Average Cost Per Lead

Average Leads Per Month

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Average Impressions Per Month

How We Do It

Pillar College social media case study
Multi-Location Private Christian College Case Study,Pillar College social media case study

Dedicated Team of Experts

Pillar College’s dedicated Client Success Manager is just one call away! SocialMadeSimple assigned a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the Pillar College brand and become an extension of their team. 

A Consistent Social Presence

We create branded content on Facebook, Twitter, LinkedIn, and Instagram. These posts will showcase the business, the people behind it, promotions, and services.

Paid Social Advertising

SocialMadeSimple’s custom advertising campaigns are built to achieve Pillar College’s goals. We create, optimize, and manage Facebook and Instagram ads to meet the desired objectives – brand awareness and new student leads! 

Simplified Reporting

With 24/7 access to the SocialMadeSimple platform, SocialModo, Pillar College views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand. 

Custom Content

Published Everywhere

We schedule custom Pillar College brand content across their Facebook, Twitter, and LinkedIn pages (3 posts per week).


Boosted To Their Audience 

Our platform automatically turns our published content into boosted posts and serves them to Pillar College’s target audience.


Expertly Crafted

Skillfully crafted social media posts that build credibility, showcase popular programs, and position Pillar College as a leader in higher education.

Multi-Location Private Christian College Case Study,Pillar College social media case study

Paid Social Ads

By blending a data-backed strategy around paid social, reaching the clients’ marketing personas, and producing world-class creative, SocialMadeSimple provides Pillar College a social marketing program that drives results.

Lead Generation Ads

Pillar College’s lead generation ads are shown to targeted audiences on Facebook and Instagram, promoting the most popular degrees and programs offered.


New Customer With
One Click

The lead generation forms are completely customizable and make it simple for a lead to request more information about applying to Pillar College without ever having to leave Facebook or Instagram.


No Website Necessary

Once a form is completed, SocialMadeSimple sends the lead information to Pillar College’s email(s) and CRM in real-time.

Multi-Location Private Christian College Case Study,Pillar College social media case study

Still not convinced?

Chat with our team to learn how you can become our next success story!


With SocialModo, SocialMadeSimple’s proprietary platform, Pillar College has the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!

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Detailed Reporting

Pillar College receives comprehensive reporting via platform dashboards and emails.


For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Social Networks

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.


Content Weeks In Advance

We send bi-weekly emails to Pillar College for feedback and revisions.

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!


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