What All Good Holiday Social Media Content Needs: 6 Tips For The Season
by Sarah Kiburz
Seasons Greetings! The holidays are around the corner, and SocialMadeSimple wanted to share some ways you can make an impact with your content during this special time. Check out our six tips for what all good holiday social media content needs!
1. Audience Excitement
Use sharp hooks and a strong call to action to rein in the audience’s attention! Action verbs such as “Buy,” “Shop,” or “Order” paired with emotional words like “Family,” “Together,” and “Community” will pack a heartfelt punch in your caption!
2. Expand on Trust and Likability
Holiday posts are a time when you can expand on your business’s personality while speaking in a language that is easy to understand and relatable! Put yourself in your customer’s shoes and use the holiday season create content that builds trust and keeps your brand ahead of competitors.
3. Connect Emotionally
The holidays are an emotional time, and people are usually in good spirits! Holiday social media content can tug on people’s heartstrings. Since people usually make purchase decisions based on emotions, reaching your audience that way could drive sales. Most of all, your content should remind people of what is truly important, i.e. spending time with loved ones.
4. Be Timely
5. Express Gratitude
Taking the time to express your gratitude for family, friends, colleagues, employees, and customers can help your followers recognize your business’s devotion to kindness, which in turn improves your company image. Gratitude also humanizes your brand while connecting with your audience.
Interested in learning holiday planning tips for paid social advertising? Here’s a guide with 8+ Facebook campaign planning tips to get you started.
We hope you’ve found these social media content tips helpful, and our team at SocialMadeSimple wishes the best for your business during the holiday season!
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