Understanding Generation Z and Their Relations to Brands and Social Media
Known as Generation Z, brands worldwide are predicting them to become the “most disruptive generation ever.” With a new influential consumer segment coming, it is essential to understand who makes up Generation Z and how to pivot marketing approaches to appeal to them!
3 Tips to Keep Social Media Marketing Consistent Across Franchise Locations
Franchise social media marketing presents a unique yet challenging opportunity for business to grow their brand online. The goal is to empower franchisees to post their own location-specific content all while maintaining brand consistency. Here are 3 tips that can help your franchise succeed!
Recognizing the Value of TikTok – Crumbl Cookies
CEO & co-founder Jason McGowan of Crumbl Cookies recognized the value of TikTok early on and leveraged the potential to build its community of followers. With more than 400 locations, the brand has grown rapidly thanks to its massive social media following on TikTok, with 5.2M followers to date!
Instagram Chief, Adam Mosseri, Spills Instagram’s 4 Key Priorities for 2022
Instagram Chief, Adam Mosseri, Spills Instagram’s 4 Key Priorities for 2022 Instagram is doing exactly what we’d expect: Keeping up with the constantly-evolving social media trends. To do just that, Instagram is prioritizing four key areas in 2022, according to...
8 Digital Marketing Trends to Watch In 2022
Did you know 54% of the world’s population actively uses social media? Social media is constantly evolving and trends could change in the blink of an eye, so we’ve put together an article guiding you through 8 key digital marketing trends to watch in 2022 – From social commerce to video content & more.
Choosing the best franchise marketing agency
When selecting a franchise marketing agency to work with, it’s best to do your research beforehand. See how SocialMadeSimple stacks up against SoCi and Scorpion Marketing.
What Advertisers Should Expect From Apple’s iOS 14.5 Impact (& How To Strategize Around It)
What Advertisers Should Expect From Apple’s iOS 14.5 Impact (& How To Strategize Around It) More privacy for users and more frustration for advertisers… That’s Apple’s newest update in a nutshell. What’s the big deal about iOS 14.5? As of the week of April 26th,...
What YouTube’s 2020 Culture & Trends Report Tells Marketers About Emerging Video Trends for 2021
2020 was the year of home workout videos, face mask-making tutorials, virtual concerts, and much more; all based on YouTube’s Culture & Trends Report. Here, we break down Youtube’s recently released 2020 Culture & Trends Report and what this means for marketers and video trends for 2021.
Twitter’s Newest Launches: Carousel Ads and Fleets
Twitter has followed in the footsteps of its fellow social media platforms and launched Fleets stories and a new feature to its ad platform: carousel ads. Should marketers be shifting their attention to Twitter? Will these new features be the big hit that Twitter is hoping for?
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