All Facebook Videos Are Now Reels: What Franchise Marketers Need to Know

Facebook just changed how video works—and it’s a big deal for franchise marketing.

As of June 2025, all videos on Facebook will now be shared as Reels—regardless of length. That means whether you’re posting a 60-second tip or a 10-minute walkthrough, your video will be treated the same: as a Reel.

This update might seem small at first glance, but for franchise brands juggling dozens (or hundreds) of local Pages, it signals a huge shift in how to plan and publish engaging content.

In this blog, we’ll break down what this change means for franchisors, how it affects your localized social media strategy, and how tools like SocialMadeSimple powered by Modo AI help you stay ahead of the curve.

What’s Changing on Facebook?

Here’s a quick summary of the update:

All videos will now be shared as Reels—eliminating the need to choose between video and Reel formats.
There are no length or format restrictions for Reels.
Audience settings remain customizable, so you can still decide who sees your content.
The “Video” tab is now the “Reels” tab, but the content experience remains personalized.
A new, unified video creation flow is being rolled out to simplify posting.

For franchise brands, this update streamlines posting—but also raises the stakes. The Reel format comes with discoverability advantages, but only if your content is optimized for attention and engagement.

Why This Matters for Franchise Marketing

Facebook’s move to Reels reflects where consumer behavior is heading: short-form video is no longer a trend—it’s the standard. That presents both a challenge and an opportunity for franchise brands.

Here’s what franchise marketers need to consider:

1. Video is Now Non-Negotiable

If your franchise brand isn’t already using video in its marketing strategy, now’s the time to start. Whether it’s:

Local promotions
Behind-the-scenes content
Customer testimonials
Product/service explainers

…video content is what drives engagement, especially when localized.

2. Franchisees Need Simple Tools

Managing video content creation across all franchisees can be overwhelming. Facebook’s new interface helps—but the real issue is consistency:

Are franchisees posting content at all?
Is it on-brand?
Are videos optimized for Reels?

This is where Modo AI steps in. Built specifically for franchise brands, Modo AI automates both organic and paid content at the local level, ensuring every location gets consistent, branded video content—without extra effort from owners.

3. Reels = Discoverability

By default, Reels are designed for reach. With Facebook’s new default format, all your video content now has greater potential to surface in discovery feeds, especially when made public.

This makes it easier for franchise brands to:

Gain brand awareness at the local level
Drive leads directly from engaging video content
Support multi-location advertising with visual storytelling

What About Privacy and Audience Settings?

Facebook is also updating its privacy flow:

Your Feed and Reels will now share the same default privacy settings.
Before your first new Reel post, you’ll be prompted to confirm or adjust your audience.
You still have full control—choose public for maximum reach, or limit to friends or select groups.

For franchises, this allows for targeted reach:

Franchisees can post public Reels to attract new customers.
Or create “friends-only” content for loyalty-focused messaging.

Video Publishing Is Easier—But Strategy Matters

Facebook’s unified video creation flow simplifies the process, but strategy is still key. Here’s how to make the most of the change:

Use Localized Content

Consumers respond to content that feels local. Modo AI generates videos and posts tailored to individual locations, increasing relevance and engagement.

Incorporate CTAs

Make your Reels work for your business. Include calls-to-action like:

“Visit us today”
“Call now”
“Book your service online”

Track Performance by Location

It’s not enough to post—you need insights. SocialMadeSimple provides centralized reporting, including performance by franchisee, so you can double down on what’s working.

How Modo AI Helps You Win with Reels

Facebook’s shift to Reels-first video is exciting—but for franchise brands, staying consistent across locations can be challenging. That’s where Modo AI steps in.

Modo AI makes it easy for franchisees to post and helps your brand stay aligned, efficient, and on-message.

Here’s how Modo AI supports your Facebook video strategy:

Empower Franchisees to Post Reels
With Modo AI, franchisees can easily upload and publish Reels to their location’s Facebook Page—while staying within brand guidelines and content calendars..

Centralized Reporting
Track performance across all locations in one place. Modo AI gives you a birds-eye view of engagement, impressions, and leads—whether the post is a Reel, image, or carousel.

Stay On-Brand Across All Locations
Even as franchisees take advantage of Reels, Modo AI ensures brand consistency by centralizing oversight and simplifying approvals.

Your 2025 Marketing Plan Needs This Pivot

If your franchise brand is still relying on awareness-driven campaigns without measurable KPIs, it’s time to evolve.

With performance marketing, you can:

Spend smarter
Prove value to franchisees
Attract higher-quality leads
Optimize marketing at scale

And with Modo AI, you can do it faster, easier, and more locally relevant than ever before.

Franchise marketing in 2025 is all about results. That means moving away from “spray and pray” brand awareness and toward data-driven, ROI-focused strategies.

With SocialMadeSimple powered by Modo AI, you get the best of both worlds: AI automation and expert guidance—built for franchise brands that want to grow smarter.

Request a Demo Today