In a move that further signals the rise of short-form video across all platforms, LinkedIn has officially begun rolling out full-screen vertical video formats on desktop. This update positions LinkedIn as a more dynamic, video-forward platform—moving beyond static resumes and job updates into TikTok-inspired territory.

For franchise marketers, especially those in B2B-oriented sectors like fitness, home services, and food franchises, this change brings major opportunity. If you’re looking to elevate local brand presence while maintaining national consistency, this is the update you’ve been waiting for.

Let’s explore what this means for your franchise’s social media strategy—and how to take action now.

What’s New: LinkedIn’s Embrace of Vertical Video

LinkedIn is expanding its mobile-first, full-screen vertical video format to desktop, offering users a more immersive, scrollable video experience.

Key details:

• Vertical video now takes up the full desktop display (mirroring TikTok, Instagram Reels, and YouTube Shorts).

• Autoplay and sound control provide a mobile-like experience for desktop users.

• The feature is currently in a gradual rollout phase with broader access expected in the coming months.

This shift follows LinkedIn’s increasing push into creator content and visual storytelling—making video a priority format for professionals and brands alike.

Why It Matters for Franchise Marketing

Franchises that primarily focus on B2C have often overlooked LinkedIn, but this update creates new ways to connect with:

• Franchise prospects

• Potential employees

• B2B partners

• Industry influencers

1. Franchise Development Goes Visual

If you’re recruiting new franchisees, showcasing behind-the-scenes clips, success stories, or team culture through vertical video can humanize your brand while standing out in the feed.

2. Local Franchisee Recruitment

Need to hire locally? Eye-catching video testimonials or day-in-the-life snapshots on LinkedIn’s new format help draw in qualified, professional talent in your community.

3. B2B Branding, Reimagined

Franchise brands in industries like health & wellness, finance, or commercial services can now use vertical video to break the monotony of text-heavy LinkedIn content—without looking out of place.

Click here for guidance on How to Establish a Successful Content Marketing Strategy For Your Franchise Business.

What You Should Do Now

LinkedIn’s shift to vertical video is your cue to modernize your content strategy—especially if you’re trying to connect with franchise prospects, business partners, or job seekers.

Here’s how to act on this update:

• Start repurposing Instagram Reels and TikToks for LinkedIn (especially professional or brand-focused clips).

• Incorporate video into your posting calendar—1–2 short videos per month is a great start.

• Use LinkedIn ads to target potential franchisees or B2B leads with high-performing video creative.

• Invest in storytelling—share real franchisee experiences or local customer moments.

Need help scaling this across dozens (or hundreds) of locations? That’s where SocialMadeSimple can help.

Final Takeaway

LinkedIn’s expansion of vertical video isn’t just a design change—it’s a signal that storytelling is becoming more visual, immersive, and fast-paced—even in professional spaces.

With Modo AI, SocialMadeSimple makes it easy for franchise brands to keep up. From short-form video ads to localized posting at scale, we help you stay ahead—without the manual lift.

Ready to simplify franchise marketing with powerful AI tools and expert support? Book a Demo Call with our team today!