by Andrew Jerome |

Meanwhile, an ever-growing backlog of messages to respond to stacks up. An exhausting ordeal to be sure, yet without a proper regimen of posting, you won’t sustain or grow your audience.

Now is the time to learn the value of a social media calendar. 

What is a Social Media Calendar?

Simply enough, a social media calendar is an overview of your upcoming social media posts. It is usually created and organized in a spreadsheet, standard calendar, or as a specialized piece of software. Specialized social media management software, like SocialModo, enables a marketer to:

• Connect and post directly to multiple social media networks 
• Organize both past and future posts 
• Track upcoming dates and events
• Offer a view of a day’s work or years worth of planning
• Track past post performance with 24/7 analytics reports 

Like an ordinary calendar, social media management software helps you plan ahead, but it also makes it easier to batch work and create content with a specific marketing goal in mind.

Why Use A Social Media Calendar?

Attention is fleeting and hard to keep, especially on social media. Have you taken a long break from posting? Are you flooding your audience with post after post? Not posting relevant or timely content? You’ll see those numbers drop.

Not only do you need to maintain a rhythm with posts and keep them on topic, but there is the issue of relativity. Not all viewers wish to see notification after notification of product launches and sales on their feeds. Variety is imperative. Whether it is a fun meme or an influencer promotion, avoid settling into a rut. Moderation is key, and the use of a social media calendar simplifies the whole process. 

Create posts weeks in advance and schedule automated uploads. Connect Facebook, Twitter, Instagram, and LinkedIn for synchronized posts. Gain an overview of posting activity, helping to sift and sort a perfect balance. Determine what kind of posting schedule works for your business, when to add spice to the mix, and where to concentrate posting. Manage messages from every platform in one convenient spot. Gain insight into your social media presence and optimize performance.

Where Can I Find a Social Media Calendar?

SocialMadeSimple’s SocialModo platform is set to match your business needs. Performing with excellence, SocialModo’s capabilities go beyond the usual calendar’s functions. With a clean and accessible interface, the platform also provides:

• Reliable post metrics that cover the smallest of details
• Precise breakdowns of page growth, platform reach, and user demographics
• Regular emails covering your performance
• Concise post scores, showing each of your posts’ performance
• A curated resource library, filled with guides and advice
• A unified inbox to manage all of your connected social messages

One of the great English literary critics, Samuel Johnson, once said, “The true art of memory is the art of attention.” 

Use a social media calendar to grab that attention, craft authentic content, grow your audience, and forge a path to further social media success.