Case Study
Wild Eggs
Franchise Marketing Pilot
How SocialMadeSimple generated new website visits, page likes, and franchise leads for Wild Eggs.
5.8K+
Total Website Visits
609
New Page Likes
116
Total Franchise Leads
Wild Eggs serves up an elevated food experience with delicious and unique dishes for breakfast, brunch and lunch.
Five locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness, drive new business, and recruit potential franchise owners.
Participating Locations:
New Albany • Oakley • Cincinnati • Downtown Indianapolis • Fishers
Content Posts
Strategy Implementation
We posted three times per week on each of the Wild Eggs Facebook and Instagram pages. These social media posts focused on increasing brand awareness.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
90-Day Results
330K+
Impressions
206K+
Reach
609
Page Likes
426
Clicks
Web Traffic Ads
Strategy Implementation
To build an engaged audience and generate potential customers, we implemented two Web Traffic ad campaigns on Facebook and Instagram with a 50-50 split budget for equal testing and comparison:
1. Encouraged customers to make online reservations.
2. Promoted direct online orders from the Wild Eggs website.
Targeting
We targeted users in a 10-mile radius who showed interested in lunch, local food, breakfast, online food ordering, foodie, OpenTable, etc.
90-Day Results
361K+
Impressions
12K+
Clicks
5.8K+
Web Visits
$0.36
Avg. Cost/Visit
Franchise Development Ads
Strategy Implementation
To recruit potential franchisee owners, we implemented lead generation campaigns on Facebook and Instagram. These campaigns highlighted Wild Eggs’ beneficial aspects of franchising that include a proven business model, work-life balance, ongoing support, comprehensive training, and effective marketing.
Targeting
We targeted engaged users in various states who showed interested in entrepreneurship, small and medium enterprises, leadership, investors, etc.
90-Day Results
44K+
Impressions
1.6K+
Clicks
116
Leads
$12.24
Avg. CPL
Lead Generation: How It Works
Users submit a form on Facebook & Instagram with their information which is then delivered directly to Wild Eggs’ CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
SocialModo
With SocialMadeSimple’s platform, SocialModo, Wild Eggs franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to Wild Eggs’ franchisees for feedback.
Reporting
Each franchisee receives reports via email and their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook and Instagram pages.
Support
Wild Eggs’ Client Success Manager is available via phone or email.
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.