Resource Center
A library of social media marketing resources, thoughtfully crafted and curated by our experts.
5 Steps to Choosing the Best Franchise Marketing Agency
For franchise decision-makers, the support of a specialized franchise marketing agency can be transformative. These agencies bring tailored strategies and expert insights to enhance your social media presence, drive engagement, and ensure consistent branding.
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Get To Know SocialMadeSimple
5 Effective Types of Localized Social Content for Franchises
Consumers desire a sense of community and an emphasis on local connection. Succeeding in a new market means franchisees must take a creative approach to captivate the right audience and stay above the local competition. That’s why we’ve broken down five powerful types...
Company Culture While Working From Home with CEO, David Black
“We have to be very cognizant of people’s mental health and make sure that everybody’s okay in this environment and if not, what can we do to fix that?” Wondering how to keep company culture while working from home? SocialMadeSimple’s CEO, David Black, sits down with Business Development Manager, Ryan Chiasson, to share ways we have kept our culture alive, how to do it, and even some remote work tips!
What is JustListed.Social?
“This company came from the real estate and mortgage worlds, so we’ve been doing this lead gen solution in the real estate world, in one form or another, for almost ten years.” SocialMadeSimple owns an elite online service, also known as JustListed.Social, that enables real estate professionals to market themselves, their companies, and their services via targeted Facebook advertising. Host of the SMS Show & Business Development Manager, Ryan Chiasson, sits down with Dan Black, JustListed.Social Product Specialist, to break down exactly what JLS is, how it works, all the ways it can provide value on social media, and more!
Customer Success Stories
NEXTAFF Staffing Agency Increases Applicant Traffic & Sales Leads in 90-Day Franchise Marketing Pilot Program
NEXTAFF is an employment and staffing agency that offers employers a range of staffing services and solutions. After a result-driven (& cost-free) Pilot Program, including new partnership opportunities with an estimated yearly value of $100,000+, SocialMadeSimple is now the go-to social media solution for 17 NEXTAFF franchisees & counting!
Pita Pit Franchise’s Social Media Ad Campaigns Generate 367K+ Ad Views in 90 Days
Pita Pit is a quick-service restaurant franchise that serves pita sandwiches to those craving a healthier alternative to fast-food. In July 2021, SocialMadeSimple began a 90-day Franchise Marketing Pilot Program with the goal of providing measurable results in the form of online orders & raising brand awareness. Check out the case study!
Real Estate Lead Generation Solution Drives Agents Consistent Leads at $15 Per Lead
In today’s advertising world, real estate agents can pay well over $100 per lead. That’s why Justlisted.social, powered by SocialMadeSimple, provides a real estate lead generation solution that drives a consistent flow of high-quality, affordable leads in the desired target areas in real-time. Check out the case study!
Industry Updates
2 Reasons Why User-Generated Content Is Critical For A Modern Franchise
Customers thrive off of being a part of something unique! User-generated content (UGC) allows customers to get hands-on in your brand’s growth, instead of being a bystander and influences brand loyalty by allowing the consumer to feel like they are participating in something bigger than themselves. Here are two reasons why user-generated content is critical for a modern franchise!
3 Instagram Photo Editing Apps to Download in 2022
How do you keep an audience engaged with your social media content through a visually centered platform like Instagram? Photo editing is the first step in this process and can be accomplished with a few simple applications. Here are some of the best photo editing apps on the market, some even at little to no cost to you!
3 Best Practices For Social Media Marketing on Any Platform
by Connor Zielinski | Jun 24, 2022Brands, both big and small, are utilizing social media. Those that aren’t are quickly forgotten about and brands that lack a social media presence are often overlooked. With each platform and the newer ones like TikTok, it can be...
Social Marketing: How To’s
How To Create Engaging Videos For Your Social Media
Are you looking to connect and better-engage with your target audience by adding valuable content to your social media? The answer is easy: videos. However, not just any videos; those that will be sure to create a bigger impact and help build your brand. Here are 4...
How To Increase Employees’ Engagement On LinkedIn, And Why It’s Important
Gaining visibility on LinkedIn is integral to any successful branding strategy. Keeping the company profile active and engaged is a crucial first step, but anybody who knows business understands that personal connections are everything, making employee engagement the key to gaining both leads and brand exposure through organic LinkedIn engagement.
Conducting A Social Media Audit & Competitive Analysis
So, you either want to start implementing a social media strategy or you’re looking to up-level your current social media plan. Luckily, you’re in the right place. We’re going to walk you through the steps of examining your current efforts, to see where you can...
Social Marketing: Best Practices
Do’s & Don’ts of Facebook Marketing For Franchises
Facebook marketing for franchises is a whole different ball game compared to Facebook for single-location businesses. It can be easy for franchise brands to miss crucial elements needed to succeed on Facebook, so we’ve put together 4 Facebook marketing do’s and don’ts to guide the way!
Local Social Media Pages vs. Brand Page: Why Franchises Need Both
When it comes to building a franchise social media marketing strategy, this is the ultimate question every franchisor has to answer: Is it necessary to create local social media pages for each franchisee location, or is one main brand page sufficient? Short answer:...
Understanding the Basics of Facebook Messenger Ads
The beauty of Facebook advertising is that there is a solution for every business type. Facebook Messenger ads allow you to reach a wide audience, capture their attention, start conversations, and retarget customers on Facebook. Let us guide you through the basics!
Business Best Practices
The Power of Influencer Marketing
by Andrew Jerome | Jul 15, 2021Have you ever watched a show on Netflix that you’d never normally sit down for, just because a friend recommended it? How about buying clothes endorsed by a relative? Maybe you took a risk on a new restaurant, as a colleague had enjoyed...
Social Media Mythbusters: Does Social Media Really Generate Leads?
Do you have any misconceptions about doing business on social media? We’ve heard it all! SocialMadeSimple’s Chief Operating Officer, Corey Cotnoir, sits down with Business Development Manager, Ryan Chiasson, to prove a common social media myth wrong & explain why social media is one of the most effective ways to generate leads.
The 2021 Hiring Process: Top Factors To Consider
Not sure where to begin when hiring an employee? HR Generalist, Smily Sharma, gives an inside look into the key steps of the hiring process & essential tips for all employers to consider!
“When those applications do come in, my goal is to see not only if this person has the basic requirements, but also to really catch a glimpse of their personality.”
The SocialMadeSimple Show
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