Case Study
Dale Carnegie
Franchise Marketing Pilot
3
Participating Locations
90
Days in Pilot Program
1.7K+
Total Clicks
Dale Carnegie offers world-class in-person and online professional development training to individuals and organizations.
Three locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness, drive new business, and encourage engagement.
Participating Locations:
Georgia • Florida • Tennessee
Content Posts
Strategy Implementation
We posted 3x per week to each Dale Carnegie location’s Facebook and Instagram pages. These social media posts focused on increasing brand awareness by showcasing Dale Carnegie’s courses, benefits, and positioning them as an industry leader in professional development training.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
90-Day Results
129K+
Impressions
50K+
Reach
354
Posts Published
169
Clicks
Ad Campaigns
Strategy Implementation
To best achieve results during Dale Carnegie’s pilot program, we developed and
launched two paid ad campaigns for each location. These campaigns increased
brand awareness and drove new sign-ups for Dale Carnegie courses by promoting their different course types and creating custom ads for each location.
1. Web Traffic Ads: Ran for the first half of the pilot to increase awareness and build retargeting audiences.
2. Lead Generation Ads: Ran for the second half of the pilot to drive direct sign-ups and sales.
Targeting
We targeted Business Professionals who showed interest in training and development for companies or individuals
90-Day Results
128K+
Impressions
61K+
Reach
1.7K+
Clicks
$35
Avg. CPL
Lead Generation: How It Works
Users submit a form on Facebook & Instagram with their information which is then delivered directly to Dale Carnegie’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
SocialModo
With SocialMadeSimple’s platform, SocialModo, Dale Carnegie franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to Dale Carnegie’s franchisees for feedback.
Reporting
Each franchisee receives reports via email and their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook and Instagram pages.
Support
Dale Carnegie’s Client Success Manager is available via phone or email.
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.