Case Study
Monster Tree Service
Franchise Marketing Pilot
How SocialMadeSimple generated new leads for Monster Tree Service.
4
Locations Participated
90
Days in Pilot
25
Total Leads

Monster Tree Service is a professional arborist and tree service provider.
Four locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness, drive new business, and encourage engagement.
Participating Locations:
Lancaster • Hunterdon County • Princeton • Northern New Jersey
Content Posts
90-Day Results
157K+
Impressions
88K+
Reach
154
Posts Published
$2.45
Avg. CPM
Strategy Implementation
We posted 3x per week to each Monster Tree Service location’s Facebook and Instagram pages. These social media posts focused on increasing brand awareness and engagement.
• Brand Voice: Position Monster Tree as an expert in their industry.
• Categories: Posts include customer testimonials, services offered, tree removal facts, FAQs, and more.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
Lead Generation Ads
90-Day Results
209K+
Impressions
109K+
Reach
661
Engagements
25
Leads
Strategy Implementation
Monster Tree’s lead generation ad campaigns aimed to drive new business, increase brand awareness, and encourage engagement with each location’s social media page.
• Promote Monster Tree Service’s free estimate with no obligations
• Showcase the high-quality, affordable services offered
• Highlight the benefits of using Monster Tree Service and what makes them different
Targeting
We targeted homeowners between the ages 25-65+ who showed interest in gardening, landscaping, new houses, etc.
Lead Generation Forms
Users submit a form on Facebook & Instagram with their information which is then delivered directly to Monster Tree Service’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).

SocialModo
With SocialMadeSimple’s platform, SocialModo, ManageMowed franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to Monster Tree Service franchisees for feedback.
Reporting
Each franchisee receives reports via email and their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook and Instagram pages.
Support
Monster Tree Service’s Client Success Manager is available via phone/email.
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.