Case Study

Monster Tree Service
Franchise Marketing Pilot

How SocialMadeSimple generated new leads for Monster Tree Service.

4

Locations Participated

90

Days in Pilot

25

Total Leads

Monster Tree Service is a professional arborist and tree service provider.

Four locations participated in our 90-day Pilot Program, where our goal was to increase brand awareness, drive new business, and encourage engagement.

Participating Locations:
Lancaster • Hunterdon CountyPrinceton • Northern New Jersey

Content Posts

90-Day Results

157K+

Impressions

88K+

Reach

154

Posts Published

$2.45

Avg. CPM

Strategy Implementation

We posted 3x per week to each Monster Tree Service location’s Facebook and Instagram pages. These social media posts focused on increasing brand awareness and engagement.

• Brand Voice: Position Monster Tree as an expert in their industry.

• Categories: Posts include customer testimonials, services offered, tree removal facts, FAQs, and more.

Boosted Posts

Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.

Lead Generation Ads

90-Day Results

209K+

Impressions

109K+

Reach

661

Engagements

25

Leads

Strategy Implementation

Monster Tree’s lead generation ad campaigns aimed to drive new business, increase brand awareness, and encourage engagement with each location’s social media page.

• Promote Monster Tree Service’s free estimate with no obligations

• Showcase the high-quality, affordable services offered

• Highlight the benefits of using Monster Tree Service and what makes them different

Targeting

We targeted homeowners between the ages 25-65+ who showed interest in gardening, landscaping, new houses, etc.

Lead Generation Forms

Users submit a form on Facebook & Instagram with their information which is then delivered directly to Monster Tree Service’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).

SocialModo

With SocialMadeSimple’s platform, SocialModo, ManageMowed franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.

l

Content

We send emails bi-weekly to Monster Tree Service franchisees for feedback.

i

Reporting

Each franchisee receives reports via email and their analytics dashboards.

Social Networks

Schedule and publish posts to each location’s Facebook and Instagram pages.

w

Support

Monster Tree Service’s Client Success Manager is available via phone/email.

Become Our Next Success Story

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