When Should I Use Detailed Targeting Expansion?

When Should I Use Detailed Targeting Expansion?

When should I use detailed targeting expansion? What is it? Do I really need it? Veronica Jackson, Director of Client Services, guides us through best practices when it comes to targeting ads past your defined audience on Facebook using detailed targeting expansion!

Your Guide to Facebook Special Ad Categories

Your Guide to Facebook Special Ad Categories

Your Guide to Facebook Special Ad Categories Take a peek at one of our team Facebook ads training sessions to learn the ins & outs of Facebook’s special ad categories. Director of Client Services, Veronica Jackson, breaks down what the categories are,...
4 Layers of Instagram Funnels

4 Layers of Instagram Funnels

What are Instagram funnels? Originally designed by S.T. Elmo Lewis way, way back in 1891, the funnel concept was made to highlight the thoughts of potential customers. Descending through four layers, each one filtering out individuals, until the ones who remain are most likely to take action on the ad. Today, we at SocialMadeSimple are going to help you apply it to Instagram.

Gaining a Creative Edge in Instagram Stories

Gaining a Creative Edge in Instagram Stories

For a business to be successful in this modern world, it needs to produce successful Instagram Stories. Here at SocialMadeSimple, we recognize the struggle of recognition and created a list of 7 tried-and-true tips for gaining that creative edge in your Instagram Stories.

Why Franchises Choose SocialMadeSimple as Their Paid Social Advertising Vendor

Why Franchises Choose SocialMadeSimple as Their Paid Social Advertising Vendor

Running paid social media ad campaigns (successfully) requires a team of experts that know what they’re doing. Corey Cotnoir, SocialMadeSimple’s Chief Operating Officer, breaks down the 2 main reasons why franchises trust SMS to get the job done: powerful social marketing software designed for scalability & an impressive track record of producing qualified leads for businesses of all industries.

Social Media Mythbusters: Does Social Media Really Generate Leads?

Social Media Mythbusters: Does Social Media Really Generate Leads?

Do you have any misconceptions about doing business on social media? We’ve heard it all! SocialMadeSimple’s Chief Operating Officer, Corey Cotnoir, sits down with Business Development Manager, Ryan Chiasson, to prove a common social media myth wrong & explain why social media is one of the most effective ways to generate leads.