Twitter’s Newest Launches: Carousel Ads and Fleets

Twitter’s Newest Launches: Carousel Ads and Fleets

Twitter has followed in the footsteps of its fellow social media platforms and launched Fleets stories and a new feature to its ad platform: carousel ads. Should marketers be shifting their attention to Twitter? Will these new features be the big hit that Twitter is hoping for?

Black Friday Marketing Tips & Ideas 2020

Black Friday Marketing Tips & Ideas 2020

Black Friday and Cyber Monday are right around the corner, and if you sell anything online, then you might know this is the most wonderful time of the (sales) year! It’s safe to say this year has been anything but predictable, and this unpredictability is carrying over into Black Friday. This article will guide you through some of the most effective Black Friday marketing tips and ideas to drive sales.

How Will Social Media Usage Change Post-Pandemic?

How Will Social Media Usage Change Post-Pandemic?

While social media platforms got to enjoy an unexpected spike in users, eMarketer research cautions that this trend may normalize sooner than we think. Although, don’t forget that social media usage normalizing sometime soon does not mean that social media advertising is going anywhere any time soon!

TikTok Ban: What Could This Mean For Marketers?

TikTok Ban: What Could This Mean For Marketers?

TikTok Ban: What Could This Mean For Marketers? A Potential TikTok Ban: What’s Happening Now? A potential U.S. ban has threatened TikTok’s impressive rise to becoming one of the world’s most downloaded apps, due to its national security concerns.  With an...
What Even Is TikTok?

What Even Is TikTok?

What Even Is TikTok? by Connor Hickey | June 24, 2020 An Overview   So frequently mentioned, yet so little understood, TikTok, the newest and hottest social media platform, has exploded onto the digital scene, quickly becoming one of the world’s most downloaded...
Artificial Intelligence Is Driving Creativity In Marketing

Artificial Intelligence Is Driving Creativity In Marketing

It’s no secret that the artificial intelligence revolution is only beginning. Learn how A.I. is changing the marketing world. Step-up your marketing game with valuable tools, like image recognition technology, post engagement monitoring, website analytics, and more.

Video Marketing in 2020

Video Marketing in 2020

Video Marketing in 2020 Video marketing has always been an important component of any large marketing or advertising campaign. Most social networks offer many different elements across one singular platform (Newsfeed posts, Stories, Direct messages, Ads, etc.). But...
The Rise of the “Story”

The Rise of the “Story”

Though the influence of social media as a means to perceive content and information is continuing to be on the rise, the way that content is being shared is changing. As we move into the middle of 2019 we see a number of trends that are shaking up social media output....