2020 was the year of home workout videos, face mask-making tutorials, virtual concerts, and much more; all based on YouTube’s Culture & Trends Report. Here, we break down Youtube’s recently released 2020 Culture & Trends Report and what this means for marketers and video trends for 2021.
Twitter has followed in the footsteps of its fellow social media platforms and launched Fleets stories and a new feature to its ad platform: carousel ads. Should marketers be shifting their attention to Twitter? Will these new features be the big hit that Twitter is hoping for?
Black Friday and Cyber Monday are right around the corner, and if you sell anything online, then you might know this is the most wonderful time of the (sales) year! It’s safe to say this year has been anything but predictable, and this unpredictability is carrying over into Black Friday. This article will guide you through some of the most effective Black Friday marketing tips and ideas to drive sales.
While social media platforms got to enjoy an unexpected spike in users, eMarketer research cautions that this trend may normalize sooner than we think. Although, don’t forget that social media usage normalizing sometime soon does not mean that social media advertising is going anywhere any time soon!
It’s no secret that the artificial intelligence revolution is only beginning. Learn how A.I. is changing the marketing world. Step-up your marketing game with valuable tools, like image recognition technology, post engagement monitoring, website analytics, and more.