Franchise marketing is changing—fast.

According to LinkedIn’s 2025 “AI is Coming to Work” report by Chief Economist Karin Kimbrough, AI is rapidly transforming how businesses operate, grow, and hire. This shift isn’t limited to tech companies. Franchise brands in the U.S. and Canada are also feeling the effects, with major implications for localized marketing, content creation, and talent development.

If you’re a franchise decision-maker wondering how AI fits into your marketing strategy, here’s what you need to know.

The AI Wave is Reshaping the Workforce (and Your Marketing Team)

Professionals entering the workforce today are projected to hold twice as many jobs as their predecessors. That pace of change is being fueled in large part by AI, which is automating tasks, enabling new workflows, and expanding the expectations placed on marketing roles.

As a franchise leader, you may already be feeling this tension: Your team is expected to do more with less, produce content faster, and personalize campaigns at scale. But hiring skilled marketers with both technical expertise and soft skills is getting harder. LinkedIn reports that 63% of HR professionals say there’s a mismatch between the skills job seekers have and what businesses need.

This creates a critical gap—and a major opportunity.

AI is Not Just for Tech Anymore

You might think AI adoption is a tech-world concern. Not anymore.

Even industries slow to adopt new tech, like education and financial services, are seeing exponential growth in AI-skilled professionals. LinkedIn data shows a 14x increase in AI-skilled members in education and a 40x increase in financial services since 2016.

Franchise marketing is no different. Whether you run a wellness franchise, a fitness concept, or a fast-casual restaurant brand, you can no longer ignore how AI is shaping consumer expectations and marketing efficiency.

The brands winning in 2025 are doing three things:

• Automating repetitive marketing tasks
• Localizing content at scale
• Using data and AI insights to drive smarter decisions

What This Means for Franchise Marketing

As your franchise network grows, so do the marketing needs of each location. But hiring a full marketing team for every franchisee isn’t practical—and that’s where AI steps in.

The right AI solution can:

• Save time: Reduce the hours spent on repetitive tasks like scheduling posts or resizing images.
• Improve performance: Use data to identify what content works best for each location.
• Empower franchisees: Provide easy tools for local owners to contribute while keeping messaging on-brand.

The result? Better marketing results, less overhead.

Introducing SocialMadeSimple Powered by Modo AI

Franchise brands need AI, but not just any AI. You need a tool that understands the complexity of local + corporate marketing. That’s why we built Modo AI.

Modo AI is designed specifically for franchise marketing.

Here’s what makes it different:

Localized Content at Scale

Modo AI automatically creates and publishes branded posts—tailored to each franchise location. No need for each owner to start from scratch or go off-brand.

Real Performance Insights

See impressions, clicks, and leads by location. Easily identify top-performing content and replicate what works across your network.

Done-for-You Simplicity

Our team handles the strategy, design, and copy. Modo AI makes execution seamless with a mix of automation and human oversight.

Easy Onboarding

No complex setup. We’ll get your brand running on Modo AI quickly so you can start scaling smarter—fast.

Want to see it in action?

Book Your Free Demo Today

Why Embracing AI Now Gives You an Advantage

AI isn’t a passing trend. LinkedIn reports that 88% of C-suite executives see AI as a top priority, and 80% believe it’s the key to a more innovative company culture.

And it’s already delivering ROI: 51% of businesses that have adopted Generative AI have seen revenue increases of 10% or more.

For franchises, this could mean:

• More leads for less ad spend
• Higher engagement on social media
• Less time spent creating content
• Better alignment between national brand strategy and local execution

Final Thoughts: The Time to Adapt is Now

Work is changing. Marketing is changing. And your franchise brand needs to keep up.

You don’t need to rebuild your marketing from the ground up—but you do need the right tools to stay competitive. AI makes it possible to simplify operations, scale campaigns, and empower your franchisees without increasing your headcount.

SocialMadeSimple powered by Modo AI was built for this exact moment.

Ready to future-proof your marketing?

Schedule a Demo to see how Modo AI can transform your franchise growth in 2025 and beyond.