Case Study
Schooley Mitchell
Franchise Marketing Pilot
How SocialMadeSimple generated new page likes, website conversions, and leads for Schooley Mitchell.
10
Participating Locations
10
Months in Pilot Program
5.4K+
Total Clicks
Schooley Mitchell is a cost reduction consulting firm offering solutions that save businesses time and money.
Ten locations participated in our 10-Month Pilot Program, where our goal was to increase brand awareness, drive new business, and encourage engagement.
Participating Locations:
Minneapolis • Laguna Niguel • Richland • El Segundo • Tampa Bay/Sarasota • Savannah • Erie • Bay Area • Castle Rock • Newmarket
Content Posts
Strategy Implementation
We posted 3x per week to each Schooley Mitchell location’s Facebook, Instagram, and LinkedIn pages. These social media posts focused on increasing brand awareness and engagement by showcasing Schooley Mitchell’s customer testimonials, services offered, business optimization facts, FAQs, and more.
Boosted Posts
Our platform, SocialModo, turns high-performing content into boosted posts, serving them to a targeted audience beyond existing followers.
10-Month Results
389K+
Impressions
92K+
Reach
1.4K+
Posts Published
604
Clicks
Ad Campaigns
Strategy Implementation
We created and ran ad campaigns for two Schooley Mitchell groups to increase brand awareness and generate leads.
• Lead Generation campaigns to generate direct lead submissions
• Page Likes campaigns to establish brand legitimacy & trust, and build a new, engaged audience
• Web Traffic campaigns to establish Schooley Mitchell as the premier choice for businesses looking to save money, end the year on a high note, start Q1 with more money, and retarget page engagers and web visitors
• Group 1 April – November 2023 (Erie, Castle Rock, Newmarket, Bay Area, & Savannah)
Lead Generation + Web Traffic
• Group 2 June – December 2023 (Minneapolis, Laguna Niguel, Richland, El Segundo, & Tampa Bay/Sarasota)
Page Likes + Web Traffic
Targeting
We targeted Business owners, CEOs, CTOs, Business decision-makers, etc. that were ages 25 to 65 and up.
10-Month Results
774K+
Impressions
241K+
Reach
5.4K+
Clicks
151
New Page Likes
23
Leads
19
Web Conversions
Lead Generation: How It Works
Users submit a form on Facebook & Instagram with their information which is then delivered directly to Schooley Mitchell’s CRM tool in real time. Lead gen forms are completely customizable & make it seamless for users to submit their info, resulting in high conversion rates and low CPLs (Cost Per Lead).
SocialModo
With SocialMadeSimple’s platform, SocialModo, Schooley Mitchell franchisees have the ability to view and manage their content calendar, campaign stats, and aggregated messages across Facebook and Instagram in real time with 24/7 access.
Content
We send emails bi-weekly to Schooley Mitchell franchisees for feedback.
Reporting
Each franchisee receives reports via email and their analytics dashboards.
Social Networks
Schedule and publish posts to each location’s Facebook and Instagram pages.
Support
Schooley Mitchell’s Client Success Manager is available via phone or email.
Become Our Next Success Story
Ready to sign up for your pilot program or have more questions? Speak to a sales team member.