Social Media Marketing
A comprehensive marketing solution that provides measurable results in the form of high-quality, interested leads.
What’s Included?
Ad Campaigns
We create hyper-targeted, local ad campaigns for each Weed Man franchisee on Facebook and Instagram to generate qualified leads.
Team Of Experts
Receive an entire team of dedicated social media experts to grow your brand. Scheduled phone support is available to ensure your success.
SocialModo
Receive access to our powerful platform, SocialModo, to approve and create content, track performance, manage your entire program, and more.
A comprehensive marketing solution to introduce your services to new prospects, turning general inquiries into tangible customer sales.
“We booked $14,700 in sales so far from [these Facebook leads]…Glad to hear you guys are an approved vendor. As I’ve said to you previously, I am very happy with the campaigns you ran for me this Spring.”
– Weed Man Franchisee (Multi-Unit Owner)
HOW IT WORKS
1. Choose your contract:
a) Month-to-month = $300 plus ad spend (minimum of $150/month)
b) 6-Month = $250 plus ad spend (minimum of $150/month)
*You’ll be sent a contract after scheduling your onboarding
Program Strategy
As a seasonal business, Weed Man franchisees require a marketing program that is built to adapt to changing weather. SocialMadeSimple’s marketing plan is designed to generate a steady flow of quality leads during the peak seasons and brand recognition and customer loyalty during the off-seasons.
*The above timeline is a campaign breakdown example. Each market may have different seasons.
LEAD GENERATION
Utilize Lead Generation campaigns on Facebook & Instagram during peak seasons to:
- Generate new customers.
- Re-engage past customers.
- Boost revenues.
- Allow Weed Man to eliminate or reduce cold outreach.
BRAND AWARENESS
Utilize Brand Awareness campaigns on Facebook & Instagram during off-seasons to:
- Keep Weed Man front of mind.
- Build credibility & trust.
- Increase peak season conversions.
- Allow Weed Man to remain competitive with top competition who run off-season BA ads.
Reporting & Support
The Weed Man franchise program was built with your needs in mind. To ensure the success of your campaigns, Weed Man will be assigned a Program Director, Dedicated Customer Success Manager, Ads Specialist, and a team of in-house Content Specialists.
Dedicated Team of Marketing Experts
Scheduled Phone Support
Unlimited Email Support
Emailed Queues Every 2 Weeks to Review Content Before it's Published
Monthly Franchisee Phone Calls
Monthly Corporate Phone Calls
Real-time Lead Notifications via Email
24/7 Access to SocialModo to View and Manage Campaigns
Program Results
Sign Up for the 2024 Season
Ready to sign up or have questions about the program? Schedule a call below.
JULIEN PAUL
Chief Revenue Officer
julien@socialmadesimple.com
Mosquito Hero franchisee?
Click below to learn about our social program for Mosquito Hero!
TurfBot franchisee?
Click below to learn about our social program for TurfBot!
Frequently Asked Questions
What does the service cost?
We offer two primary service options, where you can choose between a 6-month minimum agreement or a month-to-month option. The 6-month minimum option costs $250/mo and the month-to-month option costs $300/mo. Ad spend is not included in the above costs.
*Multi-unit owners will receive $10 off for each additional location they add, applied to every active location (capped at 10 total for $100 off the base rate at a maximum). Ask your team for details!
Will I see my ads before they go live?
Yes, your dedicated Client Success Manager will send you your drafted advertisements for you to confirm that they meet your standards and appropriately represent your services.
What if I don't like my ads?
Let’s chat! We’re always open to feedback on our campaigns. The ad copy we use has been tested with the Weed Man brand, and we are confident we can yield great results for you with the pre-selected creative, but we want you to feel comfortable with your campaign so we are happy to make adjustments.
What will the ads be promoting?
Whatever you would like! During your onboarding call, your Client Success Manager will go over some options with you on what services you can promote/we recommend promoting, and what has worked for other Weed Man locations in the past.
For example, during the spring of 2021, we promoted “Get Your First Application for $24.95” with the terms indicating that this offer was valid for 5-service programs that are paid in full or set to autopay, and are valid for up to 10,000 sq. ft. of property. Those terms can be decided with your CSM!
What happens when my ads go live?
Results! Well at least, that’s the goal! Once your ads go live, they will officially start spending your budget and will be shown to your target audience. Individuals who see your ads and are interested in your service will click on the designated “call to action” and will either provide their contact information in the Facebook Lead Form, or they will be directed to your website.
How will you get access to my Facebook Page?
How many leads should I expect?
Do you offer franchise development campaigns?
Yes, we do! Using powerful lead generation strategies, our experienced team of franchise marketers delivers quality leads in real-time.
Franchise Development pricing is as follows:
Management fee = $300/mo + 7.5% of the ad spend
Ad spend = ($150/mo minimum spend)
Additional Resources
LEARN MORE ABOUT SOCIALMADESIMPLE
Located in Needham, Massachusetts, SocialMadeSimple was founded in 2009. In just over 10 years, SMS has provided social marketing products and services for over 30,000 businesses in North America!
