

Social Media Marketing
A program built for the Mosquito Hero brand from the ground up.

A comprehensive marketing solution to introduce your services to new prospects, turning general inquiries into tangible customer sales.

HOW IT WORKS

1. Choose your contract:
a) Month-to-month = $300 plus ad spend (minimum of $150/month)
b) 6-Month = $250 plus ad spend (minimum of $150/month)
*You’ll be sent a contract after scheduling your onboarding
Program Strategy
As a seasonal business, Mosquito Hero franchisees require a marketing program that is built to adapt to changing weather. SocialMadeSimple’s marketing plan is designed to generate a steady flow of quality leads during the peak seasons and brand recognition and customer loyalty during the off-seasons.

*The above timeline is a campaign breakdown example. Each market may have different seasons.
LEAD GENERATION
Utilize Lead Generation campaigns on Facebook & Instagram during peak seasons to:
- Generate new customers.
- Re-engage past customers.
- Boost revenues.
- Allow Mosquito Hero to eliminate or reduce cold outreach.
BRAND AWARENESS
Utilize Brand Awareness campaigns on Facebook & Instagram during off-seasons to:
- Keep Mosquito Hero front of mind.
- Build credibility & trust.
- Increase peak season conversions.
- Allow Mosquito Hero to remain competitive with top competition who run off-season BA ads.
Program Results
Ready to get started? Need some questions answered?
Just schedule a call below!


JULIEN PAUL
Chief Revenue Officer
julien@socialmadesimple.com

TurfBot franchisee?
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Weed Man franchisee?
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Frequently Asked Questions
What does the service cost?
We offer two primary service options, where you can choose between a 6-month minimum agreement or a month-to-month option. The 6-month minimum option costs $250/mo and the month-to-month option costs $300/mo. Ad spend is not included in the above costs.
*Multi-unit owners will receive $10 off for each additional location they add, applied to every active location (capped at 10 total for $100 off the base rate at a maximum). Ask your team for details!
Will I see my ads before they go live?
Yes, your dedicated Client Success Manager will send you your drafted advertisements for you to confirm that they meet your standards and appropriately represent your services.
What if I don’t like my ads?
Let’s chat! We’re always open to feedback on our campaigns. The ad copy we use has been tested with the Mosquito Hero brand, and we are confident we can yield great results for you with the pre-selected creative, but we want you to feel comfortable with your campaign so we are happy to make adjustments.
What will the ads be promoting?
Whatever you would like! During your onboarding call, your Client Success Manager will go over some options with you on what services you can promote/we recommend promoting, and what has worked for other Mosquito Hero locations in the past.
For example, during the spring of 2021, we promoted “50% off your first application”. The offer and terms can be decided with your CSM!
What happens when my ads go live?
Results! Well at least, that’s the goal! Once your ads go live, they will officially start spending your budget and will be shown to your target audience. Individuals who see your ads and are interested in your service will click on the designated “call to action” and will either provide their contact information in the Facebook Lead Form, or they will be directed to your website.
How will you get access to my Facebook Page?
We’ll work with Tawna on that directly, she’s a huge help!
How many leads should I expect?
A key component of Facebook advertising is understanding that every market is different. The two main factors that affect lead volume are the total potential reach in your area and the cost of advertising in your area. Running ads in a rural town can be much less expensive than running ads in a metropolitan or city area, but with that being said, cities are more densely populated and have more people to convert. Talk to your Client Success Manager about this during your onboarding call, and they can help you better understand the potential in your market!
Do you offer franchise development campaigns?
Yes, we do! Using powerful lead generation strategies, our experienced team of franchise marketers delivers quality leads in real-time.
Franchise Development pricing is as follows:
Management fee = $300/mo + 7.5% of the ad spend
Ad spend = ($150/mo minimum spend)
Additional Resources
PROGRAM RESOURCES
Missed the SocialMadeSimple convention presentation or want a refresher?
Watch it again here!
Want a look inside our typical onboarding presentation?
Check it out!
Want to see what your social media package includes?
View it here!
LEARN MORE ABOUT SOCIALMADESIMPLE
Located in Needham, Massachusetts, SocialMadeSimple was founded in 2009. In just over 10 years, SMS has provided social marketing products and services for over 30,000 businesses in North America!