What is Facebook Engagement & Why Does It Matter?

Facebook Engagement & Why It MattersFacebook Engagement & Why It Matters

Facebook engagement is a social media metric that describes any action someone takes on your Facebook Page or post. By measuring engagement, you’ll quickly gain a deeper understanding of who your key audience is. What they like, what they’re not interested in, who is loyal, and the list goes on.

So, What Are Some Examples of Facebook Engagement? 

There’s a whole slew of actions that individuals can take on someone’s Facebook page or post; so let’s dive into a few of the most popular types.

Facebook Page:

  • Like
  • Follow
  • Share
  • Save
  • Post
  • Block Page
  • Send Message
  • Click (Link, phone number, CTA button, etc.)

Facebook Post:

  • React (Like, Love, etc.)
  • Comment
  • Share
  • Save
  • Click (Link, phone number, etc.)
  • Hide Post
  • Expand/Read more

Why Does Facebook Engagement Matter?

Establish Credibility

Let’s face it, a Facebook Page with many followers looks good! If you have an engaged audience who is commenting, posting, sharing, and writing reviews, it shows that they care about your brand or service. For a prospect, this could make or break a sale.

Think about Amazon for a minute; do you look at product reviews before making a purchase? I know I do. I’m much more likely to purchase the coffee mug with 200 five-star reviews than the cup with only 2 reviews.

Extend Organic Reach

For those of you who don’t know, Facebook’s algorithms are ever-changing. When you post a piece of content on Facebook, it likely will not appear in all of your followers’ newsfeeds.

“Facebook was built to bring people closer together and build relationships… Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution” (Facebook Newsroom).

If your content isn’t soliciting engagement, it’s going to be increasingly difficult to reach your audiences organically. This is why creating a strong and data-driven content strategy is so crucial to your overall success on Facebook. To get you started here’s a short blog article breaking down the pieces of a successful content marketing strategy: Creating A Content Strategy: Ads, Boosts, and Organic Posts… Oh My!   

Receive Feedback

Anyone who is playing the long game knows how important feedback is. If you’re not adapting you’re dying. Facebook engagement is just what it sounds like – your audience engaging with your business on Facebook. If your engagement rates are low, there is most likely an issue. Whether it’s the content you are posting, your responses or lack thereof, or you’re simply not posting at all. Whatever the case, your audience’s engagement can help you determine any issues with your content strategy. But, what if you’re receiving the wrong kind of feedback? 

“People are telling me that my product is poorly made and that my salespeople are rude!” 

This is actually a good thing! Now, you know something needs to change. Rather than blindly going out of business, you can identify the issues and fix them. Feedback should be your lifeline.

feedback gif

Now What?

Now that you have a better understanding of Facebook engagement and how important it is for your business, do something about it! Don’t have the time or resources to create your own content? Fear not; we can help. We are a social media marketing agency with a robust team of in-house Content Specialists. If you’re interested in learning how SocialMadeSimple can help grow your business’s Facebook engagement by creating strategy-driven, customized content, schedule a call with our team!