Quick Tip For Social Media Ad Campaigns with Hayley Kinne
“One thing you always have to make sure that you are considering is the objective that you’re using and the outcome that you’re looking for.“
Hayley: One thing you always have to make sure that you are considering is the objective that you’re using and the outcome that you’re looking for.
You need to make sure that you’re not just grabbing a new tool or grabbing a new feature that Facebook has available, putting the same message out, and just expecting the same results. Facebook has a new tool, such as Messenger lead-gen advertisements, you need to make sure that the strategy that you’re putting in front of that objective makes sense based on the action that you are looking for. So that’s something that I think a lot of advertisers forget. They don’t cater their messaging and strategies based on the new features that come out. That’s something that we are quite literally always considering, always revising, always making adjustments to; particularly because Facebook is releasing new tools pretty much every week at this point in time.