LinkedIn Business as Another Tool to Reach Customers

Social Media For Recruitment

Though Facebook is largely considered to be the most effective social media marketing platform, the emergence of LinkedIn has not only proved to be a successful networking tool but a marketing one as well. The network’s “company page” feature offers similar options to a Facebook Business Page while boosting a brand’s exposure to the leading network of professionals.

To fully take advantage of LinkedIn, you’ll first need to create a company page. Follow the Social Media Examiner’s steps to setting up a LinkedIn Business profile.  

  • Click the “Work” dropdown at the top right-hand corner of your homepage and select “Create a Company Page+”.
  • Upload a logo and banner image.
  • Consistently post company updates from your page that your audience will find interesting, relatable, and helpful.
  • Tailor content strategy to your audience’s needs and interests.
  • Promote your page to build a following.

Create LinkedIn Showcase pages for specific products to customize messages for different segments of your audience.

local social media pages vs brand page

When thinking about how to optimize your LinkedIn business page, there are a few quick points to follow: 

  • Include links to products and services to maximize the space provided on the page.
  • Write a short (yet thorough) summary of what your business is all about. 
  • Add compelling images and graphics that catch the eyes of potential customers.

It is equally as important to make updates to the company page when any advancements or achievements have occurred within your company to ensure everything consumers are seeing is up to date. Arguably the most important aspect of LinkedIn marketing is capturing the exposure you need. Here’s a 7-step checklist to refresh your LinkedIn profile if you’re curious to learn more! 

LinkedIn, similar to Facebook and Instagram, operates via a news feed platform where pages that you follow appear on your news feed. But when someone does not follow a page, they are far less likely to be exposed to it. Therefore, it is important that employees and existing followers promote your LinkedIn page by sharing posts in order to increase exposure. Not sure how to encourage your employees to engage with your content? See how to increase employees’ engagement on LinkedIn, and why it’s important.

local social media pages vs brand page

Facebook is king, but don’t sleep on LinkedIn! A LinkedIn company page serves as a powerful tool for your business to reach its consumers through social media marketing. Give using LinkedIn for business a try and watch as you effectively increase brand exposure and expand your customer base. 

If you need our help, just schedule a call!