


4 Steps to Spring Clean Your Social Media
The trees are budding, and so are your chances of growing your business with social media. Did you know that 90% of businesses report increased exposure from social media, and more than 50% see improved sales? Based on our experience, those finding success have a few...
How to Create a Twitter Account for Your Business
With hundreds of millions of users and over 500 million Tweets being sent each day, there is a great opportunity for businesses to reach a global audience of new and existing customers. Twitter is an exceptional way to keep your followers up-to-date with...
How to Use a Call-to-Action button on Your Facebook Page
The New Year is right around the corner and we bet you have a bunch of goals for your business that are high on your list of priorities to achieve in 2016! Social media has quickly become the marketplace for small businesses to directly target and conduct business with consumers. As a result, Facebook is consistently releasing updates that make it easier for customers to either communicate with businesses or purchase goods/services directly from a company’s Facebook page. More specifically, one of these updates should be an essential part of your Facebook strategy.

Facebook Lead Ads – Exploring Facebook’s Powerful New Tool
Two clicks are all that’s between you and your customers, thanks to Facebook’s new Lead Ads! Just last week Facebook announced that it has finally rolled out its long awaited feature, one that businesses all over the internet are salivating over. So, let’s dive into the details and see just how this new ad product will impact your business.

Measuring Your Social Media ROI
Social media can be a goldmine for your business, but sometimes finding a path to success can be filled with roadblocks and detours. So, which strategy delivers the best ROI and how can your business profit from its presence on social media? There’s really no clear answer to this question. All you can do is identify your specific social media goals and track results to ensure you are achieving them.

Real Time Marketing: What Is It And How Can It Help Your Business
Movie releases, sports games, celebrity gender changes. The world is filled with important current events and social media has become the epicenter of it all. Big brands know how important it is to stay in front of their fans and getting involved in these events is a great way to do that. Those that do get a plethora of benefits, those that don’t even try, get, well, nothing.

Breaking Down Your Posting Strategy
When you are putting together a posting strategy for your business’s social media accounts, its suggested that you post about 3-5 times throughout the week. Doing this will help you build a strong presence on the internet, as well as proving to your audience that your business is staying up-to-date in industry news and research. But what should you be posting? This is where the 80/20 strategy comes into play!

Get Started on LinkedIn!
Get Started on LinkedIn! -By Robin Greenbaum-Ask not what LinkedIn can do for you, ask what you can do with LinkedIn. JFK said something like that, right? LinkedIn is often overlooked by many professionals who think the only important social networks to be active on...