Throughout the growth of your business, you will likely be faced with the option of two approaches: In-house marketing or partner with a marketing agency? Although there is no right or wrong answer, this article highlights some of the most important factors to consider before any decisions are made.
“It’s not a sales pitch…it’s content that directly relates to your niche and provides them valuable knowledge.” Watch SocialMadeSimple’s Content Lead, Matt Krol, chat with Business Development Manager, Ryan Chiasson, about posting organic content to social media and how business owners can provide their audience with more value through general interest posts.
“There is one component of social media advertising that never changes and probably will never change; and that is brand consistency.” Hayley Kinne, SocialMadeSimple’s Strategic Program Manager, sits down with Business Development Associate, Ryan Chiasson, to share a tip all business owners should consider for growing a brand successfully through social media advertising: maintaining brand consistency.
“Boosted posts definitely add value because if a page only has 40 people that like it, the organic content is limited to the 40 people that follow that page.” Listen to SocialMadeSimple’s Content Lead, Matt Krol, break down the difference between an organic social post and a boosted post, and why a boosted post brings more value!
“Paid social gets new leads, while organic social gets those leads to stay, engage, and become an active customer. This is why you need a healthy balance for a sustainable strategy.” In the world of social media marketing, the secret to maximizing results is not as simple as choosing between either organic content or paid social advertising. Although I’ll let you in on the true secret… it’s both!
With the current state of COVID-19, your business goals have likely changed a bit. In this article, we have outlined how to adjust your social media strategy to better suit your goals and target audience. It’s crucial to stay on your feet to adapt to the situation.
One of the best ways to prove to your team or your funders that your investment in social media is worth the time and effort is to benchmark it. Benchmarking, simply put, is a system to measure the success of your social media plan.
Our aim is to bring our blend of social advertising and marketing automation to businesses across the country.