Setting SMART Social Media Goals

Setting SMART Social Media Goals

Setting SMART Social Media Goals Crafting a social media strategy, in many ways, is similar to crafting a business plan. And, the goals portion of both plans are no different. You want to first come up with the main goal for your campaign. For many businesses, this is...
Does My Health Care Business Need Social Media?

Does My Health Care Business Need Social Media?

If you’re in the health care industry and you’re trying to decide if it’s worth investing time and resources into developing a social presence, the answer is simple: YES. Check out our post for tips, tricks, and recommendations on how to start…

How To Create a Facebook Business Page

How To Create a Facebook Business Page

Facebook Business pages allow you to grow your company’s social media presence, build brand awareness, & capitalize on the 2.4 billion active monthly Facebook users. We know it might seem a little intimidating at first, that’s why we put together this step-by-step guide.

What is Facebook Engagement & Why Does It Matter?

What is Facebook Engagement & Why Does It Matter?

Facebook engagement is an umbrella term that describes any action someone takes on your Facebook page or post. There’s a whole slew of actions that individuals can take on someone’s Facebook page or post; so let’s dive into a few of the most popular types!