


How To Identify Your Marketing Audience
How To Identify Your Marketing Audience A key component of any business or social media strategy is identifying the target audience. Knowing what your ideal customer looks like can help you create content that you know they will like. Why Do I Need to Know My...
Conducting A Social Media Audit & Competitive Analysis
Conducting A Social Media Audit & Competitive Analysis So, you either want to start implementing a social media strategy or you’re looking to up-level your current social media plan. Luckily, you’re in the right place. We’re going to walk you through the steps of...
Setting SMART Social Media Goals
Setting SMART Social Media Goals Crafting a social media strategy, in many ways, is similar to crafting a business plan. And, the goals portion of both plans are no different. You want to first come up with the main goal for your campaign. For many businesses, this is...
Does My Business Need Social Media and How Often Should I Post?
Whether you like it or not, social media is the current landscape where the majority of the population wants to spend their free time. As a business owner, it is your obligation, to yourself and to your employees, to make social media a priority.