How to Create Effective Facebook Lead Generation Ads

How to Create Effective Facebook Lead Generation Ads

The key to creating the most effective Facebook lead generation ad is aligning the ad copy and creative with the end objective and understanding the difference between quality and quantity of leads. In this article, we guide you through the elements to consider before diving into the creation of your lead generation ad campaign!

Advice From Our Marketing Manager: Digital Marketing in 2021

Advice From Our Marketing Manager: Digital Marketing in 2021

“I think the biggest thing is just doing it: getting on social consistently, posting, listening to your customers, seeing what they want to see, and providing them with some sort of value.” Taylor Sack, SocialMadeSimple’s Marketing Manager, sits down with Business Development Manager & host of the SMS Show, Ryan Chiasson, to share a word of advice for businesses about digital marketing in 2021 and just how crucial it is to build your social media presence.

In-House Marketing vs. Agency Marketing: Which Should I Hire?

In-House Marketing vs. Agency Marketing: Which Should I Hire?

Throughout the growth of your business, you will likely be faced with the option of two approaches: In-house marketing or partner with a marketing agency? Although there is no right or wrong answer, this article highlights some of the most important factors to consider before any decisions are made.