Social Media Marketing
A program built for the Truly Nolen brand from the ground up.
A comprehensive marketing solution to introduce your services to new prospects, turning general inquiries into tangible customer sales.
Customer Sales Program
Example Ads & Content
What’s Included?
Truly Nolen’s social marketing plan is designed to generate a steady flow of qualified leads and build brand awareness.
Ad Campaigns
Utilize Lead Generation campaigns on Facebook & Instagram to:
- Generate new customers.
- Re-engage past customers.
- Boost revenues.
- Reach tens of thousands of potential customers.
- Allow Truly Nolen to eliminate or reduce cold outreach.
Custom Content
Create and publish custom content to Truly Nolen’s social pages to:
- Keep Truly Nolen front of mind.
- Build credibility & trust.
- Re-engage past customers.
- Allow Truly Nolen to remain competitive with top competition who run content programs.
Program Pricing
The prices below do not include monthly ad spend. An additional minimum ad budget of $185/mo is required for all programs to run social advertisements.
$320/mo
0-10 locations
$300/mo
11-20 locations
$275/mo
21-50 locations
$250/mo
51-200 locations
$225/mo
201-500 locations
$200/mo
ALL LOCATIONS
*Month-to-month contracts are available but require a $500 setup fee. Annual contracts have no additional fee.
Franchise Development Program
Interested in adding a franchise development program to help expand your business? Our proven franchise development campaigns generate a consistent flow of financially qualified franchisee leads.
Franchise Development Ads
The benefits of utilizing social to capture franchise development leads:
- Advanced targeting options include location, interests, income percentiles, and more.
- Reach tens of thousands of potential owners.
- With lead forms directly on Facebook, conversion rates are improved and there’s no need for a landing page.
- Allow Truly Nolen to eliminate or reduce cold outreach.
Pricing for a franchise development program is $300/mo + 7.5% of the ad spend.
Frequently Asked Questions
What does the service cost?
Customer Sales Program: We offer pricing based on the number of active locations that are participating. The prices listed above ($320/mo, $300/mo, $275/mo, $250/mo, & $200/mo) mean that as more Truly Nolen franchisees join the social media program, the price will reduce for all active participants. Those prices cover our management fees only, as you’ll work with your assigned Client Success Manager to figure out what ad spend is best for your market and your budget! To ensure the best results, we require a minimum ad spend of $185/mo. We offer both month-to-month and annual contracts but require a $500, one-time setup fee for month-to-month.
Franchise Development Campaigns: Our franchise development campaigns are offered as month-to-month programs priced at $300/mo. + 7.5% of ad spend.
Will I see my ads before they go live?
Yes, your dedicated Client Success Manager will send you your scheduled posts and drafted ads ahead of time. You’ll also be able to log-in and view, edit, and manage your scheduled content from one place!
What if I don’t like my posts or ads?
Let’s chat! We’re always open to feedback on our efforts. The ad and post copy we use has been tested with the Truly Nolen brand, and we are confident we can yield great results for you with the pre-selected creative, but we want you to feel comfortable with your program so we are happy to make adjustments.
What will the ads be promoting?
Whatever you would like! During your onboarding call, your Client Success Manager will go over some options with you on what services you can promote/we recommend promoting, and what has worked for other Truly Nolen locations in the past.
What happens when my ads go live?
Results! Well at least, that’s the goal! Once your ads go live, they will officially start spending your budget and will be shown to your target audience. Individuals who see your ads and are interested in your service will click on the designated “call to action” and will either provide their contact information in the Facebook Lead Form, or they will be directed to your website.
How often will you post custom content to my Facebook page?
We will post custom content 3 times per week to your Facebook page. This content will engage your current followers and it will automatically be boosted to a targeted audience to increase brand awareness. Additionally, you’ll receive monthly emails that include all of your pre-scheduled posts for your team to review.
How will you get access to my Facebook Page?
We’ll work with you, your team, or any vendors who may be able to provide us access to your Facebook page. It’s a simple process and we’ve helped businesses through it thousands of times!
How many leads should I expect?
A key component of Facebook advertising is understanding that every market is different. The two main factors that affect lead volume are the total potential reach in your area and the cost of advertising in your area. Running ads in a rural town can be much less expensive than running ads in a metropolitan or city area. With that being said, cities are more densely populated and have more people to convert. Talk to your Client Success Manager about this during your onboarding call, and they can help you better understand the potential in your market!
Additional Resources
LEARN MORE ABOUT SOCIALMADESIMPLE
Located in Needham, Massachusetts, SocialMadeSimple was founded in 2009. In just over 10 years, SMS has provided social marketing products and services for over 30,000 businesses in North America!