Social Media Marketing
A program built for the NEXTAFF brand from the ground up.
A comprehensive marketing solution that provides measurable results in the form of high-quality, interested job candidates.
Sample Ads
How It Works
SocialMadeSimple utilizes advertising campaigns on NEXTAFF’s Facebook & Instagram pages to:
- Generate qualified and affordable leads and job candidates.
- Reach tens of thousands of candidates in a targeted area.
- Allow NEXTAFF to eliminate or reduce cold outreach.
- Receive email notifications in real-time when a new lead form is submitted.
Program Pricing
*The prices below include the monthly management fee and ad spend ($150/month). Month-to-month contracts are available but require a $500 setup fee. Annual contracts have no additional fee.
Add custom content to your program for an additional $100/ mo.
Let Our Work Do The Talking
Take a look at this NEXTAFF case study for a deep dive into our social marketing program.
Not ready to schedule your onboarding yet? Want some questions answered?
Schedule a call below!
Looking To Get More Out Of Social? Add Custom Content!
SocialMadeSimple creates and publishes 3 custom posts per week to NEXTAFF’s Facebook pages to:
- Build credibility & trust.
- Educate individuals about NEXTAFF, your offerings, and the benefits of working with a staffing agency.
- Re-engage past clients.
- Allow NEXTAFF to remain competitive with competitors who are regularly posting to social.
Frequently Asked Questions
What does the service cost?
We offer pricing based on the number of active locations that are participating. The prices listed above ($310/mo, $300/mo, $287.5/mo, & $250/mo) mean that as more NEXTAFF franchisees join the social media program, the price will reduce for all active participants. Using $310/mo (0-10 active locations) as an example, the cost is broken down as follows:
– $160 management fee (paid to SocialMadeSimple)
– $150 ad spend (paid to Facebook)
We offer both month-to-month and annual contracts but require a $500, one-time setup fee for month-to-month.
*NEXTAFF’s corporate team is paying for 50% of the management fees for these programs. Along with volume discounts, NEXTAFF franchisees are receiving discounted management fees, meaning the above $310/mo fee would regularly be $470/mo.
If you’re looking to get more out of social, consider adding Custom Content to your program. For an additional $100/month you’ll receive 3 custom posts per week ($35 of the fee goes directly towards boosting the posts).
Will I see my ads before they go live?
Your dedicated Client Success Manager will go through examples of your ads before they are officially published. Additionally, you can view your campaign performance and top-performing ads using your SocialMadeSimple dashboard.
What if I don’t like my ads?
Let’s chat! We’re always open to feedback on our campaigns. The ad copy we use has been tested with the NEXTAFF brand, and we are confident we can yield great results for you with the creative, but we want you to feel comfortable with your campaign so we are happy to make adjustments.
What will the ads be promoting?
Whatever you would like! During your onboarding call, your Client Success Manager will go over some options with you on what jobs you’d like to promote, and what has worked for other NEXTAFF locations in the past.
What happens when my ads go live?
Results! Once your ads go live, they will officially start spending your budget and will be shown to your target audience. Individuals who see your ads and are interested in your service will click on the designated “call to action” and will either provide their contact information in the Facebook Lead Form, or they will be directed to your website.
How many leads should I expect?
A key component of Facebook advertising is understanding that every market is different. The two main factors that affect lead volume are the total potential reach in your area and the cost of advertising in your area. Running ads in a rural town can be much less expensive than running ads in a metropolitan or city area. With that being said, cities are more densely populated and have more people to convert. Talk to your Client Success Manager about this during your onboarding call, and they can help you better understand the potential in your market!
Additional Resources
TYPICAL RESULTS
View the NEXTAFF Pilot program case study.
PROGRAM RESOURCES
Missed the SocialMadeSimple convention presentation or want a refresher?
LEARN MORE ABOUT SOCIALMADESIMPLE
Located in Needham, Massachusetts, SocialMadeSimple was founded in 2009. In just over 10 years, SMS has provided social marketing products and services for over 30,000 businesses in North America!