Social Media Marketing
A comprehensive marketing solution to improve your social presence, increasing brand awareness and visibility of your InXpress location.
What’s Included?
Custom Content
Our team of expert content writers know the InXpress brand voice and create compelling, high-performing posts across your social networks.
Ad Campaigns
We create hyper-targeted, local ad campaigns for each InXpress franchisee on Facebook and Instagram to generate qualified B2B leads.
Reporting & Support
Receive an entire team of dedicated social media experts. Also, a detailed breakdown of your campaigns’ progress is available through SocialModo.
Custom Content
SocialMadeSimple creates and publishes 3 custom posts per week to InXpress’ Facebook pages to:
- Build credibility & trust.
- Re-engage past customers.
- Allow InXpress to remain competitive with competitors who are regularly posting to social.
- Showcase their services and build their audience.
Content is automatically “boosted” with an advertising budget, allowing the posts to reach a target audience beyond existing followers.
Ad Campaigns
SocialMadeSimple utilizes advertising campaigns on InXpress’ Facebook pages to:
- Seamlessly generate new qualified B2B leads.
- Re-engage past customers.
- Reach tens of thousands of customers in your area.
- Boost revenues.
By utilizing advanced targeting, world-class creative, and regular optimizations, your ad campaigns will generate qualified B2B leads.
Reporting & Support
The InXpress franchise program was built with your needs in mind. To ensure the success of your campaigns, InXpress will be assigned a Program Director, Dedicated Customer Success Manager, Ads Specialist, and a team of in-house Content Specialists.
Dedicated Team of Marketing Experts
Scheduled Phone Support
Unlimited Email Support
Emailed Queues Every 2 Weeks to Review Content Before it's Published
Quarterly Franchisee Phone Calls
Monthly Corporate Phone Calls
Real-time Lead Notifications via Email
24/7 Access to SocialModo to View and Manage Campaigns
Program Pricing
The prices below indicate the monthly program fees. You will determine monthly ad spend with your customer success manager, based on your market and goals.
$300
/month
Management Fee
+
$185
/month
Minimum Ad Spend
=
$485
/month
Total Program Cost
$300
/month
Management Fee
+
$185
/month
Minimum Ad Spend
=
$485
/month
Total Program Cost
Agreement Lengths: 3-month agreements are available but require a $300 setup fee.
Annual contracts have no additional fee.
Let’s Talk!
Ready to sign up or have questions about the program? Schedule a call below.
JULIEN PAUL
Chief Revenue Officer
julien@socialmadesimple.com
New InXpress Franchisee
Existing InXpress Franchisee
Frequently Asked Questions
What does the service cost?
The pricing for the InXpress social marketing program includes volume discounts and is made up of a management fee and an advertisement budget.
- Standard price = $300/mo management fee + $185/mo ad spend.
3-month agreements are available but require a $300 setup fee. Annual agreements have no additional fee. An additional 10% ad fee will be added for ad budgets above $185/mo.
How often will you post custom content to my Facebook page?
We will post custom content 3 times per week to your Facebook page. This content will engage your current followers and it will automatically be boosted to a targeted audience to increase brand awareness. Additionally, you’ll receive emails twice per month that include all of your pre-scheduled posts for your team to review.
What will my ads be promoting?
Whatever you’d like! Traditionally, we’ve run page likes ads to promote InXpress. This way, you can generate qualified B2B leads and promote your shipping services directly on Facebook.
Will I see my posts before they're published?
Our team will schedule your content in advance and email you all of the scheduled posts to review before they’re published.
Additionally, you can log in to SocialModo 24/7 to see scheduled posts, review past posts, create your own content, and more.
What if I don't like my posts or ads?
Let’s chat! We’re always open to feedback on our content. We’re confident in our ability to convey the InXpress brand voice, but we know each franchisee is unique. We want you to feel comfortable with your content so we are happy to discuss adjustment options.
Who will see my posts?
Additionally, these posts will be automatically “boosted” with an advertising budget. Boosting these posts shows them to a broader, targeted audience outside of your current page followers.
How will you get access to my Facebook Page?
ABOUT SOCIALMADESIMPLE
Located in Needham, Massachusetts, SocialMadeSimple was founded in 2009. In just over 10 years, SMS has provided social marketing products and services for over 30,000 businesses in North America!
