What is SocialMadeSimple? with Corey Cotnoir
“We are a social media marketing business and our intent is to span the entire social media landscape and provide an end-to-end solution for our customers there.”
Transition: What is SocialMadeSimple with Corey Cotnoir
3 different customer segments which would be small and medium-sized businesses, multi-location/ franchise brands, and then partnerships, where we’re really strategic and good in white labeling and partnering with big brands.
To return to the programs, I think that the best way to simplify the core of what SocialMadeSimple does, I often break it into 2 pieces to simplify it which would be content and ads. Those have a lot of that branch out underneath that, but really the simplest way to describe that would be content, which would be our team creating from scratch the content that our customers then experience, that we publish on their behalf, and that we work with them to produce. That would be their posts that go out to their social networks as well as the content we can transition into ad campaigns to boosted posts. We’ll go as far as going across different platforms, even blogging, email, so it’s all based around our team’s ability to write really professional content that drives results.
The second part would be the ads. So the important distinction here is these are strategic, results-focused ad campaigns. It’s not as much about the branding element like the content is, it’s more for down the funnel. It’s for saying, “I want to spend my money in a way that I can generate leads, and I can track, and measure sales, and I can get purchases from my E-commerce website. It’s those. The intent there for our team is to show the business that we’re getting the results that they’re paying for and we don’t shy away from it, and that’s in a way a bit segmented. There’s plenty of gray areas still between the two, but that’s the easiest way I think to describe what we do in a nutshell; everything social, and the easiest way to look at that would be through the lens of content and advertising.