The Ins and Outs of an Editorial Calendar
So, you want to stay on top of your social media but are overwhelmed by how much it seems like there is to do? If this sounds familiar (and trust me, it sounds familiar to me too!), then you’re probably missing out on one of the simplest (and free!) tools out there: an editorial calendar.
And while it may seem like adding another thing to your plate, an editorial calendar, or master spreadsheet of your posts, can really help you visualize your content strategy over any given period of time.
One of the easiest ways to get started is to simply open up a spreadsheet. I personally prefer Google Sheets because it allows you to share with the whole team at once. It also allows supervisors to manage and edit the calendar with ease.
A simple editorial calendar can be set up with a few simple column headings. The most important things to include are the title or short description of the content, links to articles or images that will make up the body of the post, any text accompanying the link or image, the author of the post, the date it is to be posted, and the channels to promote it on.
Then, simply plug in the information where you can. Depending on your business, it is possible to pre-plan up to a month’s worth of content at once, if not longer. This can be extremely helpful when trying to promote a specific campaign or event.
Additionally, by having the ability to see the arch of your posts, you can make sure your tone and voice are tailored to your audiences, which can be especially helpful if your audiences vary from platform to platform. This strategy can also be useful for franchise marketing or cross-promoting your platforms (ie, asking your Twitter followers to subscribe to your Youtube channel or newsletter).
Now comes the easy part: scheduling! Luckily, there are a ton of free and cheap tools out there to help you schedule all of your beautifully created content on your various platforms. Tweetdeck.twitter.com, for example, is the easiest way to schedule your tweets, and it’s already a part of your existing Twitter account. Simply copy and paste your texts and images or links from your calendar and plug them into their respective platforms.
Another great addition to any editorial calendar are columns for tracking how successful each post is. By adding columns that track things like engagement, likes/shares/comments, and other metrics that are usually provided for free for business accounts, you can track which types of posts and what language is the most successful. You can then compare this data over time and see what works and what doesn’t.
When you’re done with your selected time period of posts, simply create a new tab on your spreadsheet, copy and paste the headings from the previous time period, and get cracking once again.
We also understand that you may have other priorities for your business and keeping track of an editorial calendar may be adding too much to your plate. Luckily for you, SociaMadeSimple is the premiere digital marketing service out there. Our very own platform can help you create and schedule your own top-notch content, analyze data, and report the success of your pages right back to you.
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