“With the launch of a new and innovative fitness franchise, we knew social media would be the most important lead source for HOTWORX membership sales.
Our target membership demographic is heavily present on Facebook and Instagram and as the brand continued to grow, we identified the need for a partnership with an experienced marketing agency that focused heavily on social media. Our goal in finding a partner was to have this partner manage the social media marketing and advertising efforts of each HOTWORX studio location with their knowledge and expertise, collaborate with corporate executives who have knowledge and insight on the HOTWORX brand and business operations, while also working directly with our franchisees to establish a local presence through social media and optimize the performance of their studio’s advertising. We found this and more with SocialMadeSimple.
social marketing for Health
From the very first conversation to our weekly meeting yesterday, we’ve come to consider SocialMadeSimple as part of the HOTWORX team. My close communication with our Account Manager and the exceptional service and support they provide to our franchise locations has been integral in the success of this partnership. Together we celebrate in our achievements and are always committed to working together to overcome any challenges. It’s incredible to look back at how much we’ve accomplished after only one year, starting with two studios with a combined advertising budget of $3400 and now scaled to the efficient management of numerous studios with $70,000+ in monthly social media advertising. I’m excited for the continued growth of our brand with SocialMadeSimple on our side!”
Social Marketing for Franchises