Get to Know the Role of SocialMadeSimple’s Content Leads
“The biggest part of it is being that second line of defense from the content specialists, when they write their content, to when we actually schedule it out.”
Ryan: I just remember that you fulfilled all of your accounts that they gave you, for at least half the day, in an hour. And I was so starstruck at that point, I was like, ‘I’ve got to write faster man’.
Get to Know the Role of Our Content Lead with Matt Krol
Ryan: So jumping into the transition from content specialist to content lead, what have you felt like has changed about your responsibilities? To be honest, I don’t even know everything that you guys do.
Matt: I would say the biggest part of it is just being that second line of defense from the content specialists when they write their content to when we actually schedule it out, we’re the second set of eyes that look over it and make sure everything is perfect. Since this position has been enacted, I know that our team errors have gone way down.
Our errors, just as a whole, as a company have gone way way down; so I think that’s just a testament to the position and how effective the position is. Also definitely a lot of editing, a lot of higher-touch concierge accounts, not the franchises that we partner with, but the individual accounts that have special requests and things like that. They are a little more difficult to manage, but we usually handle those as well.
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