What Meta’s Vision for Personal Superintelligence Means for Franchise Marketing
What Meta’s Vision for Personal Superintelligence Means for Franchise Marketing In a bold and thought-provoking post published on July 30, 2025, Meta CEO Mark Zuckerberg unveiled the company’s vision for a future shaped by “personal...
Instagram Posts Are Now Searchable on Google: What It Means for Franchise Marketing
Instagram Posts Are Now Searchable on Google: What It Means for Franchise Marketing On July 10, 2025, Instagram took a major leap beyond the app: public posts from professional accounts are now automatically searchable on Google. That means your Reels, photos,...
Navigating Real Estate Challenges in 2025: How Franchise Brands Can Adapt and Thrive
Navigating Real Estate Challenges in 2025: How Franchise Brands Can Adapt and Thrive The franchise industry is poised for significant growth in 2025, with an estimated 20,000 new establishments expected to open. However, this expansion comes amid a challenging real...
How AI is Reshaping Franchise Marketing in 2025 (And What You Can Do About It)
How AI is Reshaping Franchise Marketing in 2025 (And What You Can Do About It) Franchise marketing is changing—fast. According to LinkedIn’s 2025 “AI is Coming to Work” report by Chief Economist Karin Kimbrough, AI is rapidly transforming how businesses...
All Facebook Videos Are Now Reels: What Franchise Marketers Need to Know
All Facebook Videos Are Now Reels: What Franchise Marketers Need to Know Facebook just changed how video works—and it’s a big deal for franchise marketing. As of June 2025, all videos on Facebook will now be shared as Reels—regardless of length. That means whether...
Franchise Marketing Is Going Performance-First in 2025—Here’s How to Keep Up
Franchise Marketing Is Going Performance-First in 2025—Here’s How to Keep Up The way we measure marketing success is changing—and fast. In 2025, more brands than ever are shifting toward performance marketing, a strategy focused entirely on measurable results. Unlike...
How Health & Wellness Franchises Can Win in 2025 With Smarter Marketing
How Health & Wellness Franchises Can Win in 2025 With Smarter Marketing The health and wellness franchise sector is on fire. As consumers across North America increasingly prioritize fitness, mental health, and nutrition, franchise brands in this space are seeing...
Franchise Marketing in 2025: What Growth Brands Are Doing Differently
Franchise Marketing in 2025: What Growth Brands Are Doing Differently According to the International Franchise Association’s 2025 Economic Outlook, the franchise sector is expected to grow by 2.4%, outpacing the broader U.S. economy at 1.9% growth. Over 20,000 new...
OpenAI’s New Social Network: What Franchise Marketers Need to Know
OpenAI’s New Social Network: What Franchise Marketers Need to Know OpenAI is reportedly working on a social media platform to compete with X (formerly Twitter), and the implications could be big for franchise brands. In a space already crowded with platforms like...
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