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It’s no secret that Facebook is the most dominant player in the social network realm. 

Due to the sheer amount of users on the network, Facebook has proved to be a competent method of attracting consumers, generating brand awareness, and capturing leads. Lead Capture Ad Campaigns allow advertisers to easily generate quality and relevant leads. 

Facebook lead ads simplify the lead generation process by their one-click feature where a potential customer clicks on your ad and immediately the form that you designed pops up with the information attached to their facebook profile pre-populated into the fields. This expedites the process and improves traffic because consumers don’t have to take time and insert the information manually. This allows you to access the desired contact information without expensing the consumer’s time, which in turn drives your companies exposure. 

This lead process can be entirely customized to the desire of your company. Some of the personalized features include allowing people to schedule appointments, a click to call option, and custom questions. Facebook lead ads are incredibly effective for a variety of industries and services which only further emphasizes the importance of it being a vital technique that SMS uses to grow your brand exposure.