Franchise Marketing Is Going Performance-First in 2025—Here’s How to Keep Up
Franchise Marketing Is Going Performance-First in 2025—Here’s How to Keep Up The way we measure marketing success is changing—and fast. In 2025, more brands than ever are shifting toward performance marketing, a strategy focused entirely on measurable results. Unlike...
How Health & Wellness Franchises Can Win in 2025 With Smarter Marketing
How Health & Wellness Franchises Can Win in 2025 With Smarter Marketing The health and wellness franchise sector is on fire. As consumers across North America increasingly prioritize fitness, mental health, and nutrition, franchise brands in this space are seeing...
Franchise Marketing in 2025: What Growth Brands Are Doing Differently
Franchise Marketing in 2025: What Growth Brands Are Doing Differently According to the International Franchise Association’s 2025 Economic Outlook, the franchise sector is expected to grow by 2.4%, outpacing the broader U.S. economy at 1.9% growth. Over 20,000 new...
OpenAI’s New Social Network: What Franchise Marketers Need to Know
OpenAI’s New Social Network: What Franchise Marketers Need to Know OpenAI is reportedly working on a social media platform to compete with X (formerly Twitter), and the implications could be big for franchise brands. In a space already crowded with platforms like...
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