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How To Identify Your Marketing Audience

How To Identify Your Marketing Audience

How To Identify Your Marketing Audience A key component of any business or social media strategy is identifying the target audience. Knowing what your ideal customer looks like can help you create content that you know they will like.    Why Do I Need to Know My...
Conducting A Social Media Audit & Competitive Analysis

Conducting A Social Media Audit & Competitive Analysis

Conducting A Social Media Audit & Competitive Analysis So, you either want to start implementing a social media strategy or you’re looking to up-level your current social media plan. Luckily, you’re in the right place. We’re going to walk you through the steps of...
Setting SMART Social Media Goals

Setting SMART Social Media Goals

Setting SMART Social Media Goals Crafting a social media strategy, in many ways, is similar to crafting a business plan. And, the goals portion of both plans are no different. You want to first come up with the main goal for your campaign. For many businesses, this is...
Does My Health Care Business Need Social Media?

Does My Health Care Business Need Social Media?

If you’re in the health care industry and you’re trying to decide if it’s worth investing time and resources into developing a social presence, the answer is simple: YES. Check out our post for tips, tricks, and recommendations on how to start…