by Taylor Sack | Jun 4, 2025
Franchise Marketing Is Going Performance-First in 2025—Here’s How to Keep Up The way we measure marketing success is changing—and fast. In 2025, more brands than ever are shifting toward performance marketing, a strategy focused entirely on measurable results. Unlike...
by Taylor Sack | Jun 4, 2025
How Health & Wellness Franchises Can Win in 2025 With Smarter Marketing The health and wellness franchise sector is on fire. As consumers across North America increasingly prioritize fitness, mental health, and nutrition, franchise brands in this space are seeing...
by Taylor Sack | May 30, 2025
Franchise Marketing in 2025: What Growth Brands Are Doing Differently According to the International Franchise Association’s 2025 Economic Outlook, the franchise sector is expected to grow by 2.4%, outpacing the broader U.S. economy at 1.9% growth. Over 20,000 new...
by Taylor Sack | Apr 17, 2025
OpenAI’s New Social Network: What Franchise Marketers Need to Know OpenAI is reportedly working on a social media platform to compete with X (formerly Twitter), and the implications could be big for franchise brands. In a space already crowded with platforms like...
by Taylor Sack | Apr 17, 2025
Franchisee Marketing Strategies: How to Drive Sales and Build Your Business Let’s face it—running a business while trying to focus on growth can feel like a juggling act. Franchisees often encounter challenges like limited resources, local competition, and the need to...