by David Black | Feb 11, 2026
Why Your 120 Franchise Locations Are Running 120 Different Brands (And How to Fix It) by Steph Blackwell Imagine: One morning, a franchisee is worried because leads are slow. He opens ChatGPT, asks for “a killer promo to get more business,” and in 30 seconds, he has...
by David Black | Nov 9, 2018
“With the launch of a new and innovative fitness franchise, we knew social media would be the most important lead source for HOTWORX membership sales. Our target membership demographic is heavily present on Facebook and Instagram and as the brand continued to...