Social Media Marketing
A comprehensive marketing solution that provides measurable results in the form of high-quality, interested leads.
What’s Included?

Custom Content
Our team of expert content writers know the GrassRoots Turf brand voice and create compelling, high-performing posts across your social networks.

Ad Campaigns
We create hyper-targeted, local ad campaigns for each GrassRoots franchisee on Facebook and Instagram to generate qualified leads.

Reporting & Support
Receive an entire team of dedicated social media experts. Also, a detailed breakdown of your campaigns’ progress is available through SocialModo.
Program Strategy
GrassRoots Turf franchisees require a marketing program that is built to drive tangible results for their businesses. SocialMadeSimple’s marketing plan is designed to generate a steady flow of quality leads and brand recognition.
Custom Content
SocialMadeSimple creates and publishes 3 custom posts per week to GrassRoots Turf’s Facebook Pages to:
- Build credibility & trust.
- Position GrassRoots Turf as an expert in their industry.
- Re-engage past customers.
- Allow GrassRoots Turf to remain competitive with businesses who are regularly posting to social.
Ad Campaigns
SocialMadeSimple utilizes lead generation campaigns on GrassRoots Turf’s Facebook Pages and Instagram accounts to:
- Generate new customers.
- Re-engage past customers.
- Boost revenues.
- Allow GrassRoots Turf to eliminate or reduce cold outreach.
Reporting & Support
The GrassRoots Turf franchise program was built with your needs in mind. To ensure the success of your campaigns, GrassRoots Turf will be assigned a Program Director, Dedicated Customer Success Manager, Ads Specialist, and a team of in-house Content Specialists.
Dedicated Team of Marketing Experts
Scheduled Phone Support
Unlimited Email Support
Emailed Queues Every 2 Weeks to Review Content Before it's Published
Quarterly Franchisee Phone Calls
Monthly Corporate Phone Calls
Real-time Lead Notifications via Email
24/7 Access to SocialModo to View and Manage Campaigns
Program Pricing
$315
/month
Management Fee
+
$185
/month
Minimum Ad Spend
=
$500
/month
Total Program Cost
$315
/month
Management Fee
+
$185
/month
Minimum Ad Spend
=
$500
/month
Total Program Cost
Agreement Lengths: 6-month agreements are available but require a $500 setup fee.
Annual contracts have no additional fee.
Let’s Talk!


JULIEN PAUL
Chief Revenue Officer
julien@socialmadesimple.com
Pilot Program Results
Frequently Asked Questions
What does the service cost?
The program cost is $500/month, broken down as follows:
– $185/month minimum advertisement spend to Facebook.
– $315/month program management fee paid to SocialMadeSimple.
*6-month agreements are available but require a $500 setup fee. Annual contracts have no additional fee.
How often will you post custom content to my Facebook page?
What will my ads be promoting?
Whatever offers or services you would like! During your onboarding call, your Client Success Manager will go over some options with you on what offers you’d like to promote, and what has worked for other GrassRoots Turf locations in the past.
Will I see my posts before they're published?
What if I don't like my posts or ads?
Let’s chat! We’re always open to feedback on our content. We’re confident in our ability to convey the GrassRoots Turf brand voice, but we know each franchisee is unique. We want you to feel comfortable with your content so we are happy to discuss adjustment options.
Who will see my posts?
How will you get access to my Facebook Page?
What happens when my ads go live?
How many leads should I expect?
ABOUT SOCIALMADESIMPLE
Located in Needham, Massachusetts, SocialMadeSimple was founded in 2009. In just over 10 years, SMS has provided social marketing products and services for over 30,000 businesses in North America!

