Social Media Marketing
A program built for Gideon Math & Reading from the ground up.
A comprehensive marketing solution to introduce your services to new prospects, turning student evaluations into tangible customer sales.
What’s Included?
Ad Campaigns
We create hyper-targeted, local ad campaigns for each Gideon Math & Reading Center franchisee on Facebook and Instagram to drive real customer leads.
Custom Content
Our team of expert content writers know the Gideon Math & Reading Center brand voice and create compelling, high-performing posts across your location networks.
Reporting & Support
Receive an entire team of dedicated social media experts. Also, a detailed breakdown of your campaigns’ progress is available through SocialModo.
SocialModo
Franchisee Pricing
The prices below do not include monthly ad spend. An additional minimum ad budget of $185/mo is required for all programs to run social advertisements. Month-to-month contracts are available but require a $500 setup fee. Annual contracts have no additional fee.
$200 per month if all Gideon locations sign on
Ad Campaigns
SocialMadeSimple utilizes advertising campaigns on Gideon Math & Reading Center’s Facebook & Instagram pages to:
- Generate new qualified customer leads.
- Re-engage past customers.
- Reach tens of thousands of customers in your area.
- Boost revenues.
- Allow Gideon Math & Reading Center
to eliminate or reduce cold outreach.
Custom Content
SocialMadeSimple creates and publishes 3 custom posts per week to Gideon Math & Reading Center’s Facebook pages to:
- Build credibility & trust.
- Educate individuals about Gideon Math & Reading Center, your offerings, and the benefits.
- Re-engage past customers.
- Allow Gideon Math & Reading Center to remain competitive with competitors who are regularly posting to social.
Reporting & Support
The Gideon Math & Reading Center franchise program was built with your needs in mind. To ensure the success of your campaigns, Gideon Math & Reading Center will be assigned a Dedicated Customer Success Manager and a team of marketing experts.
Dedicated Team of Marketing Experts
Scheduled Phone Support
Unlimited Email Support
Email queues every two weeks to review content before it’s published
Monthly Franchisee Phone Calls
Monthly Corporate Phone Calls
Real-time lead notifications via emails
24/7 Access to SocialModo to view and manage campaigns
Frequently Asked Questions
What does the service cost?
The pricing for the Gideon Math & Reading Center social marketing program is made up of a management fee and an advertisement budget.
We offer management pricing based on the number of active locations that are participating. The prices listed above ($320/mo, $300/mo, $275/mo, & $200/mo) mean that as more Gideon Math & Reading franchisees join the social media program, the price will reduce for all active participants. We require a $185 /month minimum ad spend, but you’ll work with your assigned Client Success Manager to figure out what ad spend is best for your market and your budget!
Month-to-month contracts are available but require a $500 setup fee. Annual contracts have no additional setup fee. An additional 10% ad fee will be added for ad budgets above $185/mo.
Will I see my ads before they go live?
Yes, your dedicated Client Success Manager will send you your scheduled posts and drafted ads ahead of time. You’ll also be able to log-in and view, edit, and manage your scheduled content from one place!
What if I don’t like my posts or ads?
Let’s chat! We’re always open to feedback on our efforts. The ad and post copy we use has been tested with the Gideon Math & Reading brand, and we are confident we can yield great results for you with the pre-selected creative, but we want you to feel comfortable with your program so we are happy to make adjustments.
What will the ads be promoting?
Whatever you would like! During your onboarding call, your Client Success Manager will go over some options with you on what services you can promote/we recommend promoting, and what has worked for other Gideon locations in the past (e.g., free student evaluations).
What happens when my ads go live?
Results! Well at least, that’s the goal! Once your ads go live, they will officially start spending your budget and will be shown to your target audience. Individuals who see your ads and are interested in your service will click on the designated “call to action” and will either provide their contact information in the Facebook Lead Form, or they will be directed to your website.
How will you get access to my Facebook Page?
We’ll work with you, your team, or any vendors who may be able to provide us access to your Facebook page. It’s a simple process and we’ve helped businesses through it thousands of times!
How many leads should I expect?
A key component of Facebook advertising is understanding that every market is different. The two main factors that affect lead volume are the total potential reach in your area and the cost of advertising in your area. Running ads in a rural town can be much less expensive than running ads in a metropolitan or city area. With that being said, cities are more densely populated and have more people to convert. Talk to your Client Success Manager about this during your onboarding call, and they can help you better understand the potential in your market!
Additional Resources
PROGRAM RESOURCES
Want to see the results from Gideon’s pilot?
Want to see what your social media package includes?
Want a look at the Gideon social media slide deck?
Interested in seeing a full program case study?
LEARN MORE ABOUT SOCIALMADESIMPLE
Located in Needham, Massachusetts, SocialMadeSimple was founded in 2009. In just over 10 years, SMS has provided social marketing products and services for over 30,000 businesses in North America!
www.socialmadesimple.com
SocialModo
Gideon Math & Reading Center franchisees receive access to our powerful platform, SocialModo, to approve and create content, track performance, manage the entire program, and more.
Content Scheduling
A visual content calendar and drag-n-drop editor allow for quick and simple content scheduling, weeks in advance.
Customer Engagement
With one simplified inbox, you can respond to messages and comments across all of your connected networks.
Measuring Performance
Whether it’s evaluating content performance or reviewing page and audience growth, you can do it all.