The SocialMadeSimple Blog

Everything social media for small business.

How to Use a Call-to-Action button on Your Facebook Page

-By Skye Lewis- The New Year is right around the corner and we bet you have a bunch of goals for your business that are high on your list of priorities to achieve in 2016! Social media has quickly become the marketplace for small businesses to directly target and...

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Measuring Your Social Media ROI

-By Raphaelle DaCosta- Social media can be a goldmine for your business, but sometimes finding a path to success can be filled with roadblocks and detours. So, which strategy delivers the best ROI and how can your business profit from its presence on social media?...

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Breaking Down Your Posting Strategy

When you are putting together a posting strategy for your business's social media accounts, its suggested that you post about 3-5 times throughout the week. Doing this will help you build a strong presence on the internet, as well as proving to your audience that your...

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Get Started on LinkedIn!

-By Robin Greenbaum- Ask not what LinkedIn can do for you, ask what you can do with LinkedIn. JFK said something like that, right? LinkedIn is often overlooked by many professionals who think the only important social networks to be active on are Facebook and Twitter....

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Social Media Cyber Security: Keep That On Lock

In February 2015 U.S. President Barack Obama referred to the internet as “the new Wild Wild West.” With loose regulation, no clear borders, and a constant fear of bandits (who will henceforth be called “hackers”) this observation isn’t far from reality. While, like in...

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Social Media Communications

Customer: Communications company Industry: Marketing & HR The Challenge: Awareness for new program The Solutions: Social campaigns and program success stories. The Results: Successful launch of new program with multiple sign ups For about a year, we have been...

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Grow likes with a giveaway campaign

Customer: Regional Adventure Vacation Resort Company Industry: Sports & Fitness The challenge: Growing likes for a Facebook page which already has thousands The solution: Giveaway campaign The results: 332 new Facebook likes We started working with an Adventure...

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Social media for real estate websites

Customer: Local Real Estate Agent Industry: Real Estate The challenge: Driving people to two separate websites The solution: Switch from Facebook Ads for Likes to Ads for Website Clicks The results: Showing ads to over 4,000 people at less than $1 per click We have...

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Video Marketing in 2019

Video marketing has always been an important component of any large marketing or advertising campaign and it is no surprise that video marketing is one of the hottest trends of 2019 in the industry. Social networks have evolved into having many different components...

Advantages of Outsourcing Social Marketing

In this age of technology and online consumer exposure, digital marketing is an imperative component for businesses attempting to attract customers and drive revenue. But hiring a team of in house digital marketers may not be optimal for your business. This blog...

Capitalizing on Facebook Lead Ads

It’s no secret that Facebook is the most dominant player in the social network realm.  Due to the sheer amount of users on the network, Facebook has proved to be a competent method of attracting consumers, generating brand awareness, and capturing leads. Lead Capture...

Trend within Franchise and Multi-Location Social Media Marketing

One of the challenges of marketing within a franchise or multi-location business is that sometimes you can’t reach consumers effectively through one uniform marketing campaign, but rather have to alter based on location of business. This blog post discusses a key...

LinkedIn Business as Another Tool to Reach Customers

Though Facebook is largely considered to be the most effective social media marketing platform, the emergence of LinkedIn has not only proved to be a successful networking tool but a marketing one as well. The sites “company page” feature offers similar options to...