The SocialMadeSimple Blog

Everything social media for small business.

Facebook Ads vs. Google Ads

Facebook Ads and Google Ads totally dominate the online advertising marketplace. If you want to reach a tremendously large audience, those are the two places you want to be. And while Facebook and Google might appear somewhat similar on the surface – the world’s...

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HOTWORX Testimonial for SocialMadeSimple

"With the launch of a new and innovative fitness franchise, we knew social media would be the most important lead source for HOTWORX membership sales. Our target membership demographic is heavily present on Facebook and Instagram and as the brand continued to grow, we...

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Using Spanish Facebook ads to drive mortgage leads

Client: Martin Alvarado Industry: Mortgage Lender The challenge: Martin hoped to connect with people in his area who were interested in purchasing a home for the first time, and spread awareness of his team as a mortgage resource to the community. The solution: Our...

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Foolproof Formula For Marketing To Your Generation!

Have you ever noticed how you change the way you speak to your grandmother vs. your peers? Why shouldn’t your digital marketing reflect the fact that different generations react, engage, and share different content from one another? What’s the secret? Let’s break it...

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4 Steps to Spring Clean Your Social Media

The trees are budding, and so are your chances of growing your business with social media. Did you know that 90% of businesses report increased exposure from social media, and more than 50% see improved sales? Based on our experience, those finding success have a few...

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Lead Ads- How Do They Compare? [Infographic]

-By Robin Greenbaum- What type of lead generation will you get more bang for your buck? Yes, Google PPC ads are easier to measure for ROI, but they're not the most affordable option. Paid social is where a lot of marketers are spending their marketing budgets. This...

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How To Create a Facebook Business Page

These days, if your business doesn't have a Facebook page, it's almost as if you don't exist. But it's more than just having a page, it's about having a quality one. Consider this, you're looking for a new auto shop to take your car to. You do some research, get some...

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How to Use a Call-to-Action button on Your Facebook Page

-By Skye Lewis- The New Year is right around the corner and we bet you have a bunch of goals for your business that are high on your list of priorities to achieve in 2016! Social media has quickly become the marketplace for small businesses to directly target and...

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Measuring Your Social Media ROI

-By Raphaelle DaCosta- Social media can be a goldmine for your business, but sometimes finding a path to success can be filled with roadblocks and detours. So, which strategy delivers the best ROI and how can your business profit from its presence on social media?...

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