The SocialMadeSimple Blog

Everything social media for small business.

Video Marketing in 2019

Video marketing has always been an important component of any large marketing or advertising campaign and it is no surprise that video marketing is one of the hottest trends of 2019 in the industry. Social networks have evolved into having many different components...

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Advantages of Outsourcing Social Marketing

In this age of technology and online consumer exposure, digital marketing is an imperative component for businesses attempting to attract customers and drive revenue. But hiring a team of in house digital marketers may not be optimal for your business. This blog...

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Capitalizing on Facebook Lead Ads

It is a relatively unanimous notion that Facebook is the most effective social network to reach and connect with people across the world due to the sheer amount of users on the network. Because of that connectivity, Facebook has proved to be a competent method of...

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LinkedIn Business as Another Tool to Reach Customers

Though Facebook is largely considered to be the most effective social media marketing platform, the emergence of LinkedIn has not only proved to be a successful networking tool but a marketing one as well. The sites “company page” feature offers similar options to...

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The Rise of the “Story”

Though the influence of social media as a means to perceive content and information is continuing to be on the rise, the way that content is being shared is changing. As we move into the middle of 2019 we see a number of trends that are shaking up social media output....

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Facebook Ads vs. Google Ads

Facebook Ads and Google Ads totally dominate the online advertising marketplace. If you want to reach a tremendously large audience, those are the two places you want to be. And while Facebook and Google might appear somewhat similar on the surface – the world’s...

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HOTWORX Testimonial for SocialMadeSimple

"With the launch of a new and innovative fitness franchise, we knew social media would be the most important lead source for HOTWORX membership sales. Our target membership demographic is heavily present on Facebook and Instagram and as the brand continued to grow, we...

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Using Spanish Facebook ads to drive mortgage leads

Client: Martin Alvarado Industry: Mortgage Lender The challenge: Martin hoped to connect with people in his area who were interested in purchasing a home for the first time, and spread awareness of his team as a mortgage resource to the community. The solution: Our...

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Foolproof Formula For Marketing To Your Generation!

Have you ever noticed how you change the way you speak to your grandmother vs. your peers? Why shouldn’t your digital marketing reflect the fact that different generations react, engage, and share different content from one another? What’s the secret? Let’s break it...

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4 Steps to Spring Clean Your Social Media

The trees are budding, and so are your chances of growing your business with social media. Did you know that 90% of businesses report increased exposure from social media, and more than 50% see improved sales? Based on our experience, those finding success have a few...

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Lead Ads- How Do They Compare? [Infographic]

-By Robin Greenbaum- What type of lead generation will you get more bang for your buck? Yes, Google PPC ads are easier to measure for ROI, but they're not the most affordable option. Paid social is where a lot of marketers are spending their marketing budgets. This...

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How To Create a Facebook Business Page

These days, if your business doesn't have a Facebook page, it's almost as if you don't exist. But it's more than just having a page, it's about having a quality one. Consider this, you're looking for a new auto shop to take your car to. You do some research, get some...

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