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Lead Ads- How Do They Compare? [Infographic]

Lead Ads- How Do They Compare? [Infographic]

-By Robin Greenbaum- What type of lead generation will you get more bang for your buck? Yes, Google PPC ads are easier to measure for ROI, but they’re not the most affordable option. Paid social is where a lot of marketers are spending their marketing budgets....
How to Use a Call-to-Action button on Your Facebook Page

How to Use a Call-to-Action button on Your Facebook Page

The New Year is right around the corner and we bet you have a bunch of goals for your business that are high on your list of priorities to achieve in 2016! Social media has quickly become the marketplace for small businesses to directly target and conduct business with consumers. As a result, Facebook is consistently releasing updates that make it easier for customers to either communicate with businesses or purchase goods/services directly from a company’s Facebook page. More specifically, one of these updates should be an essential part of your Facebook strategy.

Top 7 Do’s and Don’ts of Maintaining a Facebook Business Page

Top 7 Do’s and Don’ts of Maintaining a Facebook Business Page

Having a Facebook business page is a great way to boost awareness and profitability for your brand. It provides potential customers with a wealth of information about your business and also gives them a unique opportunity to interact with others who support your business! Like with most things in life, there is a right and wrong way to manage your page! Here are the top 7 important ‘rules’ to keep in mind:

Facebook Lead Ads – Exploring Facebook’s Powerful New Tool

Facebook Lead Ads – Exploring Facebook’s Powerful New Tool

Two clicks are all that’s between you and your customers, thanks to Facebook’s new Lead Ads! Just last week Facebook announced that it has finally rolled out its long awaited feature, one that businesses all over the internet are salivating over. So, let’s dive into the details and see just how this new ad product will impact your business.

How a new product is born – Facebook ad campaigns for real estate agents

How a new product is born – Facebook ad campaigns for real estate agents

Social media is constantly changing. One of the most valuable things we do for our customers at SocialMadeSimple is to stay on top of those changes, and make sure we’re helping them take advantage of everything social networks have to offer. One of these changes has inspired an exciting, new product line. Take a break from your daily grind and we’ll tell you the story of this new product’s creation. No coffee needed though, we’ll keep it short.

Measuring Your Social Media ROI

Measuring Your Social Media ROI

Social media can be a goldmine for your business, but sometimes finding a path to success can be filled with roadblocks and detours. So, which strategy delivers the best ROI and how can your business profit from its presence on social media? There’s really no clear answer to this question. All you can do is identify your specific social media goals and track results to ensure you are achieving them.

Real Time Marketing: What Is It And How Can It Help Your Business

Real Time Marketing: What Is It And How Can It Help Your Business

Movie releases, sports games, celebrity gender changes. The world is filled with important current events and social media has become the epicenter of it all. Big brands know how important it is to stay in front of their fans and getting involved in these events is a great way to do that. Those that do get a plethora of benefits, those that don’t even try, get, well, nothing.

Breaking Down Your Posting Strategy

Breaking Down Your Posting Strategy

When you are putting together a posting strategy for your business’s social media accounts, its suggested that you post about 3-5 times throughout the week. Doing this will help you build a strong presence on the internet, as well as proving to your audience that your business is staying up-to-date in industry news and research. But what should you be posting? This is where the 80/20 strategy comes into play!

Social Media Cyber Security: Keep That On Lock

Social Media Cyber Security: Keep That On Lock

In February 2015 U.S. President Barack Obama referred to the internet as “the new Wild Wild West.” With loose regulation, no clear borders, and a constant fear of bandits (who will henceforth be called “hackers”) this observation isn’t far from reality.