Video Marketing in 2019

Video Marketing in 2019

Video marketing has always been an important component of any large marketing or advertising campaign and it is no surprise that video marketing is one of the hottest trends of 2019 in the industry. Social networks have evolved into having many different components...
Advantages of Outsourcing Social Marketing

Advantages of Outsourcing Social Marketing

In this age of technology and online consumer exposure, digital marketing is an imperative component for businesses attempting to attract customers and drive revenue. But hiring a team of in house digital marketers may not be optimal for your business. This blog...
Capitalizing on Facebook Lead Ads

Capitalizing on Facebook Lead Ads

It’s no secret that Facebook is the most dominant player in the social network realm.  Due to the sheer amount of users on the network, Facebook has proved to be a competent method of attracting consumers, generating brand awareness, and capturing leads. Lead Capture...
Trend within Franchise and Multi-Location Social Media Marketing

Trend within Franchise and Multi-Location Social Media Marketing

One of the challenges of marketing within a franchise or multi-location business is that sometimes you can’t reach consumers effectively through one uniform marketing campaign, but rather have to alter based on location of business. This blog post discusses a key...
LinkedIn Business as Another Tool to Reach Customers

LinkedIn Business as Another Tool to Reach Customers

Though Facebook is largely considered to be the most effective social media marketing platform, the emergence of LinkedIn has not only proved to be a successful networking tool but a marketing one as well. The sites “company page” feature offers similar options to...
The Rise of the “Story”

The Rise of the “Story”

Though the influence of social media as a means to perceive content and information is continuing to be on the rise, the way that content is being shared is changing. As we move into the middle of 2019 we see a number of trends that are shaking up social media output....
Facebook Ads vs. Google Ads

Facebook Ads vs. Google Ads

Facebook Ads and Google Ads totally dominate the online advertising marketplace. If you want to reach a tremendously large audience, those are the two places you want to be. And while Facebook and Google might appear somewhat similar on the surface – the world’s...
HOTWORX Testimonial for SocialMadeSimple

HOTWORX Testimonial for SocialMadeSimple

“With the launch of a new and innovative fitness franchise, we knew social media would be the most important lead source for HOTWORX membership sales. Our target membership demographic is heavily present on Facebook and Instagram and as the brand continued to...