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Children's Fitness Franchise Generates 180+ Leads in 90 Days Through Franchise Marketing Pilot Program

Franchise Marketing Pilot Program Case Study
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Kidokinetics is a children’s fitness franchise offering all-around sports fitness programs for kids of all ages and fitness levels through local camps and classes. They needed a social media marketing strategy that could effectively boost brand awareness, drive website traffic, and generate new class bookings.    

 

As a solution, they participated in an entirely free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple became the dedicated social media team for five Kidokinetics franchisees.    

 

After a successful Pilot Program, SocialMadeSimple has become the preferred social media vendor for Kidokinetics!

90-Day Results Preview

Total Ad Views

Total Leads Generated

Total Ad Clicks

How We Do It

Dedicated Team of Experts

Kidokinetics’ dedicated Client Success Manager is always just one call away! SocialMadeSimple assigned a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the Kidokinetics brand and become an extension of their team. 

Consistent Social Media Presence

We create on-brand content posts to publish on the franchisees’ connected networks. These posts showcase the Kidokinetics, the people behind it, offered services, & more.

Paid Social Advertising

SocialMadeSimple’s custom advertising campaigns are designed to achieve Kidokinetics’ goals: Sales leads & brand awareness. We create, optimize, and manage Facebook & Instagram ads that reach the client’s objectives seamlessly.

Simplified Reporting

With 24/7 access to the SocialMadeSimple platform, SocialModo, Kidokinetics franchisees views real-time reports on campaign performance and franchisees can be as hands-on or off as preferred. Additionally, they receive weekly reporting emails that are both informative and easy to understand. 

Kidokinetics, franchise marketing, franchise marketing pilot program
Kidokinetics, franchise marketing, franchise marketing pilot program
Kidokinetics, franchise marketing, franchise marketing pilot program

Organic Content Posts

Published Everywhere

We scheduled & published content 3x/week to each location’s Facebook Page. 

Expertly Crafted

Skillfully crafted social media posts that were educational, showcased kiddos having fun & parent testimonials, and positioned Kidokinetics as a leader in the industry.

Boosted To Your Audience

SocialModo automatically turns our published content into boosted posts and serves them to the franchise’s target audience, reaching beyond existing followers.

franchise marketing pilot program

Paid Social Ads

Lead Generation Ads 

  • Once the ad is seen, interested users can submit a form without having to leave Facebook or Instagram.
  • Lead information is delivered to Kidokinetics in real-time. 
  • Lead generation forms are completely customizable & make it convenient to book a pop-up playdate.

Targeting Strategy

  • Location-Based: ZIP Code
  • Ages: 20 – 60
  • Parents: New Parents, Parents with toddlers, Parents with preschoolers, etc. 
  • Interests: Health & Wellness, Physical Fitness, Early Childhood Education, etc.

*This is an example of targeting criteria, not an exhaustive list. 

Messaging

  • Promote pop-up playdates, the chance to win a free Field Day, & more. 
  • Attract customers by using vibrant imagery. 
  • Showcase services provided & happy kiddos. 
Kidokinetics example ads

Still not convinced?

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Kidokinetics franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!

Kidokinetics

Detailed Reporting

Kidokinetics franchisees receive comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click, being as hands-on or off as desired.

 

Content In Advance

We send bi-weekly emails to Kidokinetics for feedback and revisions.

Pilot Program Results

Total Leads Generated

Total Impressions (Ad Views)

Average Cost Per Lead

Total Reach

Total Ad Clicks

Where Are They Today?

After the success of their free 90-day Franchise Marketing Pilot Program, SocialMadeSimple became Kidokinetics’ preferred social media vendor. Today, they continue their growth on social media through strategy-driven ad campaigns & expert-crafted organic content posts.

Here’s a sneak peek at the performance of two locations, four months post-Pilot Program!

Total Leads Generated

Total Impressions (Ad Views)

Average Cost Per Lead

Total Reach

Total Ad Clicks

Become Our Next Success Story

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