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Pronto Insurance Franchise Generates $11 Leads Through 90-Day Franchise Marketing Pilot Program

Franchise Marketing Pilot Program Case Study
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Pronto Insurance is an insurance and financial service provider that serves customers in California, Texas, & Florida and specializes in high-risk auto insurance.  

 

The franchise needed a social advertising solution that efficiently reached an English and Spanish-speaking audience to increase brand awareness and drive leads in the form of new clients.  

 

As a solution, five Texas locations participated in an entirely free 90-day Franchise Marketing Pilot Program, where SocialMadeSimple created bilingual social advertising campaigns designed to drive tangible results in a way that is effective, sustainable, & affordable.

90-Day Results Preview

Total Impressions

Total Quotes Requested

Average Cost Per Quote Requested

How We Do It

Dedicated Team of Experts

Pronto Insurance’s dedicated Client Success Manager is always just one call away! SocialMadeSimple assigned a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the Pronto Insurance brand and become an extension of their team. 

Paid Social Advertising

SocialMadeSimple’s custom advertising campaigns are designed to achieve Pronto Insurance’s goals: Sales leads & brand awareness. We create, optimize, and manage Facebook and Instagram ads that reach the client’s objectives.

Simplified Reporting

With 24/7 access to the SocialMadeSimple platform, SocialModo, Pronto Insurance views real-time reports on campaign performance and franchisees can be as hands-on or off as preferred. Additionally, they receive weekly reporting emails that are both informative and easy to understand. 

Pronto Insurance Creative Imagery

Paid Social Ads

Lead Generation Ads 

  • Once the ad is seen, interested users can submit a form without having to leave Facebook or Instagram.
  • Lead information is delivered to Pronto Insurance in real-time. 
  • Campaigns consisted of ads in both English & Spanish to maximize reach of their target audience.

Targeting Strategy

  • Location-Based: 15+ miles of each location
  • Ages: 18 – 65+
  • Interests: Insurance Policy, Vehicles, Motor Vehicle Insurance, etc.

*This is an example of targeting criteria, not an exhaustive list. 


Messaging

  • Call attention to an offer with a free quote. 
  • Attract customers by using vibrant imagery. 
  • Showcase services provided & happy customers. 
Pronto Insurance ad examples

Still not convinced?

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Pronto Insurance’s franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7! 

SocialModo Pronto Insurance

Detailed Reporting

Pronto Insurance receives comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click, being as hands-on or off as desired.

 

Content In Advance

We send bi-weekly emails to Pronto Insurance for feedback and revisions.

Pilot Program Results

Total Quotes Requested (Leads)

Total Impressions (Ad Views)

Average Cost Per Lead

Total Reach

Total Ad Clicks

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