Franchise marketing presents a unique yet challenging opportunity for business to grow their brand online. The goal is to empower franchisees to post their own location-specific content all while maintaining brand consistency.

Here are three social media marketing tips that can help your franchise succeed:

1. Establish Brand Guidelines

2. Provide Social Media Content Templates

3. Maintain a Consistent Posting Frequency

#1 Brand Guidelines

A franchise needs to have established a clear set of brand guidelines that franchisees can follow, including logos, colors, fonts, tone of voice, etc. This helps make it easy for users to recognize the brand while keeping marketing consistent across multiple locations.

#2 Content Templates

Similarly, providing social media templates and access to corporate-approved assets in a shared folder helps franchisees with quality content resources. For example, having branded graphically designed templates to share customer reviews makes it quick for franchises to input and share on their pages without creating it themselves.

At SocialMadeSimple, we understand that franchisors don’t have the time to manage all their location pages on social media. For help maintaining a consistent social presence, get started with us today!