3 Tips to Keep Social Media Marketing Consistent Across Franchise Locations
Franchise marketing presents a unique yet challenging opportunity for business to grow their brand online. The goal is to empower franchisees to post their own location-specific content all while maintaining brand consistency.
Here are three social media marketing tips that can help your franchise succeed:
#1 Brand Guidelines
A franchise needs to have established a clear set of brand guidelines that franchisees can follow, including logos, colors, fonts, tone of voice, etc. This helps make it easy for users to recognize the brand while keeping marketing consistent across multiple locations.
#2 Content Templates
Similarly, providing social media templates and access to corporate-approved assets in a shared folder helps franchisees with quality content resources. For example, having branded graphically designed templates to share customer reviews makes it quick for franchises to input and share on their pages without creating it themselves.
#3 Post Frequency
Maintaining a consistent social media presence is key to growing your brand online but be careful to not go overboard on the volume of posts. How often should franchisees post?
A good balance is usually three posts a week! Establishing a monthly social media content calendar or posting guide will help franchisees maintain consistency.
Client Success Stories
Versa Lift Attic Storage Systems’ Social Media Advertising Campaigns Reach Over 2 Million Users on Facebook & Instagram
Versa Lift by Byers Products Group is one of the best home storage systems on the market and has been driving results with SocialMadeSimple since 2018. Check out their case study to see how SocialMadeSimple’s Social Media Advertising campaigns have reached over 2 million people.
Children’s Fitness Franchise Generates 180+ Leads in 90 Days Through Franchise Marketing Pilot Program
Become Our Next Success Story Kidokinetics is a children's fitness franchise offering all-around sports fitness programs for kids of all ages and fitness levels through local camps and classes. They needed a social media marketing strategy that could effectively boost...
In today’s advertising world, real estate agents can pay well over $100 per lead. That’s why Justlisted.social, powered by SocialMadeSimple, provides a real estate lead generation solution that drives a consistent flow of high-quality, affordable leads in the desired target areas in real-time. Check out the case study!