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Ice Cream Franchise Generates 3,000 Claimed Offers at $0.55 Per Offer With Facebook Advertising

Franchise Marketing Pilot Program Case Study
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Milkster Nitrogen Creamery is an ice cream franchise that uses liquid nitrogen to custom-make every order. They were in need of a social marketing strategy that effectively generated tangible results.

In a 90-day pilot program, SocialMadeSimple became the social media team for five Milkster locations with the goal of generating a consistent flow of results in the form of in-store visits, sales, & an increase in overall brand awareness.

Toledo, OH • Northville, MI • Albion, MI • Eaton Rapids, MI • Jonesville, MI

90-Day Results

Total Impressions

Total Reach

Offers Claimed

Messenger Conversations Started

How We Do It

Ad Campaigns

We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Milkster corporate to ensure all ads are on-brand.

Custom Content

Our team of expert content writers learn the Milkster brand voice and create compelling, high-performing posts across the locations’ networks.

SocialModo

Milkster franchisees have access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, and more.

Reporting & Support

The dedicated Client Success Manager is only one call away.  Also, Milkster receives a detailed breakdown of the campaigns’ progress through SocialModo.

Advertising Strategy

We utilized Facebook Messenger ad campaigns to promote a Buy One Get One Free (BOGO) offer that drove leads in the form of discount offers claimed, conversations started, and brand awareness.

Using high-quality imagery and advanced targeting, we generated a consistent flow of offer downloads and Messenger conversations.

Targeting

  • Location-Based: 5+mi. radius
  • Ages: 18 – 65+
  • Interest-Based: Ice Cream Parlor, Dessert, 
    Häagen-Dazs, Ben & Jerry’s, etc.

*Example of targeting parameters, not an exhaustive list

Custom Content Strategy

SocialMadeSimple’s content team skillfully crafted on-brand social media posts for Milkster’s franchisees.

Through the success of SocialMadeSimple’s content strategy, Milkster’s organic content effectively built credibility, showcased the brand & its benefits, and positioned them as a leader in the industry.

Boosted Posts

  • Sponsored content posts served to their target audience.
  • Posts published 3x per week.
  • Reaches an audience beyond existing followers.

Messaging

  • Fun & conversational tone.
  • Vibrant imagery highlighting
    endless flavors.
  • Encourage the audience to redeem a discount offer.

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Milkster’s franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!

Detailed Reporting

Franchisees receive comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to SocialModo, allowing them to post content, make edits, view reporting, and more to the desired extent.

Connected Platforms

Schedule & publish posts to Facebook, Instagram, Twitter, & LinkedIn with a single click.

 

Content In Advance

We send bi-weekly emails to Milkster franchisees for feedback and revisions to ensure all content exceeds expectations.

Franchise Marketing Pilot Results

Offers Claimed (Leads)

Total Impressions

Average Cost Per Lead

Total Reach

Messenger Conversations Started

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!

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