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Honor Yoga Franchise Drives 400+ Leads Through 90-Day Social Marketing Pilot Program

Franchise Marketing Pilot Program Case Study
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Honor Yoga is a yoga studio franchise offering beginner-friendly and accessible yoga opportunities for all ages, both at the local and global levels. That’s not all – They also provide in-studio and online yoga teacher training sessions! Honor Yoga was in need of a social marketing program that, above all else, drove tangible results best-suited for their goals. 

In a 90-day pilot program, SocialMadeSimple became the social media team for five Honor Yoga locations with the goal of generating a consistent flow of results in the form of new members booking classes, teacher training sign-ups, & an increase in overall brand awareness.

Plano, TX • Naples, FL • Pennington, NJ • Cleveland, OH • Hamilton, NJ

90-Day Results

Total Impressions

Total Reach

Total Leads

Average Cost Per Lead

How We Do It

Ad Campaigns

We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Honor Yoga corporate to ensure all ads are on-brand.

Custom Content

Our team of expert content writers learn the Honor Yoga brand voice and create compelling, high-performing posts across Plano, Texas’ networks.

SocialModo

Honor Yoga has access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, and more.

Reporting & Support

The dedicated Client Success Manager is only one call away.  Also, Honor Yoga receives a detailed breakdown of the campaigns’ progress through SocialModo.

Advertising Strategy

SocialMadeSimple created, monitored, and optimized Facebook and Instagram lead generation ad campaigns that consistently drove leads in the form of discount offers claimed and teacher training sign-ups.

Users submit their information directly through Facebook or Instagram to claim a discount (offer claim ads) or sign up for Honor Yoga’s teacher training program (teacher training ads).

Targeting Strategy

Offer Claim Ad Campaign

  • Location-Based: 10+ mi. radius
  • Ages: 18 – 65+
  • Interests: Mindfulness, Yoga, Lululemon, Health & Wellness, Athletica, etc.

*This is an example of targeting criteria, not an exhaustive list.

Teacher Training Ad Campaign

  • Ages: 30 – 65+
  • Job Title: Yoga Instructor or Yoga Teacher
  • Interests: Yoga Alliance, Meditation, Health & Wellness, etc.

*This is an example of targeting criteria, not an exhaustive list.

Custom Content Strategy

SocialMadeSimple’s content team skillfully crafted on-brand social media posts for Honor Yoga’s Plano, Texas location.

Through the success of SocialMadeSimple’s content strategy, the franchisee’s organic content effectively built credibility, showcased the brand & its benefits, and positioned Honor Yoga as a leader in the industry.

Boosted Posts

  • Sponsored content posts served to their target audience.
  • Posts published 3x per week.
  • Reaches an audience beyond existing followers.

Messaging

  • Highlight the variety of classes offered.
  • Promote Plano, TX studio opening.
  • Encourage the audience to claim a discount offer.

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Honor Yoga’s franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!

Detailed Reporting

Honor Yoga receives comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to SocialModo, allowing them to post content, make edits, view reporting, and more to the desired extent.

Connected Platforms

Schedule & publish posts to Facebook, Instagram, Twitter, & LinkedIn with a single click.

 

Content In Advance

We send bi-weekly emails to Honor Yoga franchisees for feedback and revisions to ensure all content exceeds expectations.

Franchise Marketing Pilot Results

Membership Offers Claimed

Offers Claimed (Leads)

Total Impressions

Average Cost Per Lead

Total Reach

*Fitness industry average cost per lead: $55

Teacher Training Ad Campaigns

Total Sign-Ups (Leads)

Total Impressions

Average Cost Per Lead

Total Reach

Organic Content Results

*One location only

Total Impressions

Total Post Engagements

Total Reach

Average Cost Per Post Engagement

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