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Ultimate Ninjas Generates 300+ Summer Camp Sign-Ups Through Franchise Marketing Pilot Program

Franchise Marketing Pilot Program Case Study
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Ultimate Ninjas is a children’s fitness franchise, inspired by the hit television show American Ninja Warrior, that offers ninja training for kids of all ages and skill levels.

During a 90-day pilot program, SocialMadeSimple became the social media team for five Ultimate Ninjas locations. We generated a consistent flow of results in the form of summer camp sign-ups, class and birthday party bookings, and a boost in brand awareness.

90-Day Results

Total Impressions

Total Leads

Average Cost Per Lead

Total Clicks

How We Do It

Ad Campaigns

We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Ultimate Ninjas corporate to ensure all ads are on-brand.

Reporting & Support

The dedicated Client Success Manager is only one call away.  Also, Ultimate Ninjas receives a detailed breakdown of the campaigns’ progress through SocialModo.

SocialModo

Ultimate Ninjas has access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, and more.

Paid Social Ads

SocialMadeSimple created, monitored, and optimized hyper-targeted Facebook and Instagram advertising campaigns that encouraged parents to register their children for Ultimate Ninjas’ summer camp.

 

Through the success of the Franchise Marketing Pilot Program, Ultimate Ninjas generated a consistent flow of summer camp sign-ups, website visitors, class bookings, and an increased brand awareness!

Targeting Strategy

  • Location-Based: 5 – 15+ miles of each location
  • Ages: 30 – 65+
  • People who match: Parents


    *This is an example of targeting criteria, not an exhaustive list.

Strategy Optimization

  • Start of Program: Launched a lead generation ad campaign designed to generate leads in the form of summer camp sign-ups.
  • Revised Strategy: To streamline Ultimate Ninjas’ sales process, SocialMadeSimple pivoted to a website traffic campaign that encouraged the audience to sign up for a summer camp, book a class, or book birthday parties directly on their website. 

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Ultimate Ninjas’ franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!

SocialModo platform analytics

Detailed Reporting

Ultimate Ninjas receives comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.

 

Content In Advance

We send bi-weekly emails to Ultimate Ninjas for feedback and revisions.

Franchise Marketing Pilot Results

Lead Generation Campaigns

Total Leads

Total Impressions

Average Cost Per Lead

Total Reach

Website Traffic Campaigns

Total Link Clicks

Total Impressions

Average Cost Per Click

%

Average Click-Through Rate

*Fitness industry average cost per lead: $55

*Fitness industry average cost per click: $1.90

*Fitness industry average click-through rate: 1.01%

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