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Ultimate Ninjas Generates 300+ Summer Camp Sign-Ups Through Franchise Marketing Pilot Program
Franchise Marketing Pilot Program Case Study View Full Case Study
Ultimate Ninjas is a children’s fitness franchise, inspired by the hit television show American Ninja Warrior, that offers ninja training for kids of all ages and skill levels.
During a 90-day pilot program, SocialMadeSimple became the social media team for five Ultimate Ninjas locations. We generated a consistent flow of results in the form of summer camp sign-ups, class and birthday party bookings, and a boost in brand awareness.
90-Day Results
Total Impressions
Total Leads
Average Cost Per Lead
Total Clicks
How We Do It
Ad Campaigns
We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Ultimate Ninjas corporate to ensure all ads are on-brand.
Reporting & Support
The dedicated Client Success Manager is only one call away. Also, Ultimate Ninjas receives a detailed breakdown of the campaigns’ progress through SocialModo.
SocialModo
Ultimate Ninjas has access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, and more.
Paid Social Ads
SocialMadeSimple created, monitored, and optimized hyper-targeted Facebook and Instagram advertising campaigns that encouraged parents to register their children for Ultimate Ninjas’ summer camp.
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Through the success of the Franchise Marketing Pilot Program, Ultimate Ninjas generated a consistent flow of summer camp sign-ups, website visitors, class bookings, and an increased brand awareness!
Targeting Strategy
- Location-Based: 5 – 15+ miles of each location
- Ages: 30 – 65+
- People who match: Parents
*This is an example of targeting criteria, not an exhaustive list.
Strategy Optimization
- Start of Program: Launched a lead generation ad campaign designed to generate leads in the form of summer camp sign-ups.
- Revised Strategy:Â To streamline Ultimate Ninjas’ sales process, SocialMadeSimple pivoted to a website traffic campaign that encouraged the audience to sign up for a summer camp, book a class, or book birthday parties directly on their website.Â
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With SocialModo, SocialMadeSimple’s proprietary platform, Ultimate Ninjas’ franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!
Detailed Reporting
Ultimate Ninjas receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.
Connected Platforms
Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.
Content In Advance
We send bi-weekly emails to Ultimate Ninjas for feedback and revisions.
Franchise Marketing Pilot Results
Lead Generation Campaigns
Total Leads
Total Impressions
Average Cost Per Lead
Total Reach
Website Traffic Campaigns
Total Link Clicks
Total Impressions
Average Cost Per Click
%
Average Click-Through Rate
*Fitness industry average cost per lead: $55
*Fitness industry average cost per click: $1.90
*Fitness industry average click-through rate: 1.01%
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