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UltiFIT Fitness Franchise Generates 100+ Leads at $13 Per Lead Through Franchise Marketing Pilot Program

Franchise Marketing Pilot Program Case Study
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UltiFIT is a fitness & obstacle training franchise, offering revolutionary workout programs for all fitness levels.

During a 90-Day Pilot Program, SocialMadeSimple became the social media team for five UltiFIT locations with the goal of attracting new members interested in booking classes.

90-Day Results

Total Impressions

Total Leads

Average Cost Per Lead

Total Clicks

How We Do It

Ad Campaigns

We created hyper-targeted, local ad campaigns for each franchisee to drive new memberships and class bookings. We work closely with UltiFIT corporate to ensure all ads are on-brand.

Reporting & Support

The dedicated Client Success Manager is only one call away. Also, UltiFIT receives a detailed breakdown of the campaigns’ progress through SocialModo. 

SocialModo

UltiFIT has access to our powerful platform, SocialModo, to approve content, track performance, and oversee the entire program.

Paid Social Ads

SocialMadeSimple created, monitored, and optimized hyper-targeted Facebook and Instagram advertising campaigns that encouraged adults to become a new member and try out the first workout class for free.

 

Through the success of the Franchise Marketing Pilot Program, UltiFIT generated a consistent flow of website visitors and leads in the form of potential new members claiming an offer for a free UltiFIT workout session.

Targeting Strategy

  • Location-Based: 5+ miles of each location
  • Ages: 22 – 55
  • Interests: Fitness, Weight Training, Men’s Health, Women’s Health, etc.
    *This is an example of targeting criteria, not an exhaustive list.

Strategy Optimization

  • Start of Program: Launched a lead generation ad campaign designed to generate leads in the form of new members booking classes.
  • Revised Strategy: To streamline UltiFIT’s sales process, SocialMadeSimple pivoted to a website traffic campaign that encouraged the audience to book classes directly on their website.

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, UltiFIT franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!

thatch sms analytics

Detailed Reporting

UltiFIT receives comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.

 

Content In Advance

We send bi-weekly emails to UltiFIT for feedback and revisions.

Franchise Marketing Pilot Results

Lead Generation Campaigns

Total Leads

Total Impressions

Average Cost Per Lead

Total Reach

Website Traffic Campaigns

Total Link Clicks

Total Impressions

Average Cost Per Click

%

Average Click-Through Rate

*Fitness industry average cost per lead: $55

*Fitness industry average cost per click: $1.90

*Fitness industry average click-through rate: 1.01%

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